Senior Marketing Automation Specialist

A company is looking for a Senior Marketing Automation Specialist.

Key Responsibilities

Act as the dedicated marketing automation partner, collaborating with demand generation on campaign goals and messaging

Utilize Marketing Cloud tools to build and launch dynamic, multi-step email journeys

Oversee campaign execution, including email creation, testing, scheduling, and performance tracking

Required Qualifications

Hands-on experience with Salesforce Marketing Cloud and its tools

Proficiency in HTML, CSS, and SQL for email building and troubleshooting

Strong understanding of email compliance and deliverability best practices

Experience with Salesforce Sales Cloud for lead and contact management

Data-driven mindset with the ability to analyze metrics for decision-making