Director of Integrated Marketing, Electrical Connections

Director Of Integrated Marketing

At nVent, we are building a world-class industrial marketing organization to support our growth trajectory. We are seeking an experienced and passionate Director of Integrated Marketing to lead the integrated marketing efforts for the Electrical Connections business segment. Reporting to the Vice President of Marketing, you will be responsible for driving comprehensive marketing strategies that enhance our market presence and contribute to the overall growth of Electrical Connections.

In this role, you will oversee all aspects of integrated marketing for the electrical infrastructure, fastening, and industrial categories within the Electrical Connections business segment. Responsibilities include developing global marketing strategies and plans, demand generation, full funnel management and awareness, conversion activities, campaign development, content strategy, and omni-channel execution. You will collaborate with cross-functional teams to ensure alignment with segment and enterprise objectives and elevate our marketing capabilities, driving demand generation and growth through innovative and data-driven marketing strategies.

What you will do :

• Marketing Strategies : Develop and implement global marketing strategies and objectives that align with the Electrical Connections Segment's growth objectives, ensuring a cohesive approach across all marketing channels.
• Market Research and Data Analytics : Utilize market insights to identify customer and segment trends, preferences, and competitive landscape to inform strategy.
• Integrated Campaign Development : Design and execute omni-channel integrated marketing campaigns that enhance awareness and consideration for nVent Electrical Connections solutions.
• Content Development and Strategy : Lead the creation and execution of the content strategy that supports integrated marketing efforts.
• Lead Generation Management : Drive the generation and management of marketing qualified leads.
• Brand Management : Oversee brand positioning and ensure consistent messaging.
• Team Development : Build, mentor, and lead a high-performing marketing team.
• Cross-Functional Collaboration : Partner with Product Management, Sales, and other teams.
• Budget Management : Manage the global segment marketing budget.
• Performance Measurement : Establish and track key performance indicators.

Qualifications required :

Join us at nVent and be a part of a dynamic team that is shaping the future of industrial marketing in the Electrical Connections Segment.