Director, Interventional Radiology Franchise

Director, Global Interventional Radiology Franchise

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The Oncology Platform is a key business within the Peripheral Intervention (PI) business unit. The Interventional Radiology (IR) franchise is an important part of the Oncology business, providing a core portfolio of access and biopsy technologies that support clinical workflows across oncology, interventional radiology, and procedural care, including ports, core needle and bone biopsy products.

This Director role is responsible for leading the Global IR Franchise. They will be responsible for driving strategic marketing initiatives with a focus on delivering differentiated value and driving global growth. The role includes direct management of a team of marketing professionals and indirect leadership of cross-functional teams. Key responsibilities include identifying market expansion opportunities, developing competitive strategies, leading new product and indication launches, and partnering with regional marketing teams to achieve global revenue objectives.

Key Responsibilities :

• Serve as a strategic partner to the VP / GM, to define, drive the strategy and deliver results for the IR Franchise.
• Oversee innovation and sustaining projects from development through commercialization, leading cross-functional teams to ensure timely execution and delivery of key milestones.
• Develop robust commercialization strategies based on customer insights, pricing models, target segmentation, and messaging to ensure successful product launches.
• Build and maintain global market models to identify and monitor growth opportunities.
• Act as a subject matter expert across stakeholder groups, ensuring alignment and clarity on project needs and workflows.
• Own the project portfolio and roadmap, managing all aspects of the product lifecyclefrom business case development to end-of-life planning.
• Partner with business development to evaluate potential acquisition or investment opportunities.
• Analyze the financial implications of complex product and market decisions, including profitability and long-term viability.
• Responsible for Demand Governance to ensure consistent supply and capacity planning.
• Leads long term demand planning through strong collaboration with the regions, supply chain and operations to ensure appropriate representation of the long-term demand needs of the business.
• Lead market research initiatives to generate customer-driven insights that inform strategic decisions.

Required Qualifications :

Preferred Qualifications :

Education :

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

For many roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life's purpose through the work that they do every day. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards programwhich includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance componentsis designed to support the varying needs of our diverse and global associates.

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