Manager of eCommerce, Sales and Optimization

Job Description

Job Description

Manager, eCommerce Sales & Optimization

A well-established, privately held company in the general merchandise and gift category is seeking an experienced and results-driven eCommerce Sales & Optimization Manager to lead the expansion of its direct-to-consumer digital business.

The company operates a vertically integrated model and has a proven track record of success supplying major national retailers . The next phase of growth focuses on accelerating online sales across gift, hardware, technology, and seasonal categories .

This is a high-impact, hands-on role for an entrepreneurial eCommerce leader with experience managing and scaling online brands generating $5M+ in annual revenue . You’ll own strategy, execution, and optimization across digital channels, product presentation, performance marketing, and conversion.

Key Responsibilities

Site Management & Optimization

Oversee daily operations and performance of the eCommerce site.

Optimize product listings, category pages, and overall UX to improve conversion rates.

Conduct A / B testing on content, promotions, pricing, and product positioning.

Ensure product assortment, copy, and visual merchandising align with current consumer trends.

Digital Marketing & Advertising

Plan, execute, and manage paid media campaigns across Google, Meta, TikTok , and other relevant platforms.

Allocate and optimize advertising budgets based on ROI, CPA, AOV , and customer lifetime value .

Monitor and improve performance metrics including ROAS, conversion rate, and engagement .

Growth & Expansion Strategy

Partner with product and creative teams to develop and execute new product launches and seasonal campaigns.

Analyze data to identify trends, category performance, and high-potential SKUs.

Support due diligence on potential acquisitions or partnerships to expand the company’s online presence.

Qualifications

5+ years of experience growing and managing eCommerce businesses, ideally with $5M+ in annual online revenue .

Proven success driving performance-based marketing and ROI optimization.

Hands-on experience with Shopify, WooCommerce, Amazon, Faire , or similar platforms.

Strong analytical skills with fluency in Google Analytics, Meta Ads Manager , and A / B testing tools.

Creative mindset with an eye for merchandising and understanding consumer behavior in the gift category.

Entrepreneurial, proactive, and results-oriented leader with a bias for action.