Digital Marketing Specialist

Overview

Digital Marketing Specialist

role at

Winchester Carlisle Companies .

All candidates MUST complete a culture index survey for your application to be reviewed. Please follow this Winchester Carlisle Culture Index Survey to complete and return to application.

Responsibilities

Responsible for both the execution as well as analytical aspects of the company's digital marketing efforts.

Perform research, analyze, and test with a variety of tools to gain insights and shape marketing strategy.

Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels.

Assist in execution of marketing plans to reach audiences through targeted channels.

Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.

Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement.

Leverage web analytics data to derive actionable insights to improve or maintain user experience and SEO.

Coordinate Emails / E-blasts and work with division leaders to track success of programs, incentives and / or promotions.

In-take and traffic marketing requests and manage deadlines from inception through completion.

Administer and create collateral and other graphics as needed.

Assist in maintaining all collateral supplies.

Complete all task as assigned to provide support to all marketing programs.

Objectives of this Role

Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness.

Document procedures, processes, and workflows, and recommend changes for greater efficiencies.

Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales.

Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.

Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.

Skills & Qualifications

Experience with product launches or integrated marketing campaigns.

Excellent communication and presentation skills.

Working knowledge of market research, surveys, and data analytics.

Proficiency with content management systems.

Experience in planning and leading initiatives.

Education & Experience

Bachelors degree in Marketing, Business, or other related field; experience in lieu of degree may be accepted

5 years marketing experience required

Direct marketing / advertising experience in home building and / or property management preferred

Direct marketing experience in real estate or homebuilding industry required

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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