DeNovo / New Build Leader - Consumer Sales

DeNovo Leader

Location : On site in Memphis, TN, Charlotte, NC, Raleigh, SC, Miami, FL, Orlando, FL, New Orleans, LA, Lafayette, LA, Nashville, TN, or Knoxville, TN.

Position Summary :

The DeNovo Leader will play a vital role in the growth and development of First Horizon's consumer banking network. This associate is responsible for building our go-to-market playbook, offering hands-on coaching to frontline leaders, and partnering closely with marketing to ensure our growth objectives are met. The ideal candidate will thrive in a fast-paced environment, be passionate about engaging associates, and have a clear vision for delivering value to our clients in new markets.

Key Responsibilities :

Develop, refine, and deploy the de novo (new branch / market) go-to-market playbook; ensure it is actionable, measurable, and scalable across multiple markets.

Provide direct, hands-on coaching and development to branch leaders and associates in new markets to drive adoption of best practices and performance standards.

Serve as a primary liaison between Consumer Sales, Marketing, and other key partners to synchronize launch activities, client engagement strategies, and branding initiatives.

Collaborate with marketing to design and execute campaigns that support new market entry and ongoing growth.

Monitor market performance and proactively identify adjustments to strategies or tactics to optimize results.

Identify talent needs and support onboarding, training, and ongoing development for associates in new locations.

Champion a client-focused culture and ensure all go-to-market activities are aligned with First Horizon's values and growth objectives.

Analyze data, generate reports, and present market activity results and recommendations to the Head of Consumer Sales and other senior leaders.

Maintain awareness of industry trends and competitive activities to enhance First Horizon's new market strategies.

Qualifications :

Bachelor's degree in Business, Finance, Marketing, or related field preferred.

5+ years of experience in retail banking, sales leadership, or related field, with a track record of leading market launches or expansion initiatives.

Strong experience with coaching, training, and developing associates.

Exceptional collaboration and relationship management skills-able to build trust across teams and functions.

Proven ability to translate strategy into tangible execution steps and measurable outcomes.

Excellent written and verbal communication skills.

High level of initiative, adaptability, and problem-solving skills.

Willingness to travel as needed for new market launches.

About Us :

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.