Sr. Marketing Manager

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We strive for excellence in everything we do in life. Our crafted drinks are a way we show respect for our customers and ourselves. They are the beginning of a relationship built on trust and care that through time grows to see our stories unfold in our city. As part of local communities, each Black Rock Coffee Bar team finds ways to serve their neighborhoods. And by doing so we help raise the bar for relationship and compassion. As relationship grows, so does accountability. We hold each other to higher standards for the good of all. Whether it be care for nature, care for those in need, or just a sincere desire to see others do well, we learn to expect a lot from each other and a lot for our customers. Our priority at Black Rock is not for others to know who we are and what we do... but for others to allow us to know them, to add fuel to their story, and to share in the journey.

Job Title and Reporting :

Sr. Marketing Manager, reporting to the Sr. Director of Marketing

Annual Base Salary :

Starting at $90,000 DOE / Bonus Eligible

FLSA Status :

Salaried / Exempt / Full-time

Location(s) :

Phoenix, Arizona (Hybrid)

Position Overview.

As the Sr. Marketing Manager, you are responsible for leading and executing local and national marketing strategies that drive sales, elevate brand visibility, and enhance community engagement across all Black Rock Coffee Bar locations. This position manages key programs such as LSM, NSOs, and national campaign rollouts. You will serve as a cross-functional leader and project owner, collaborating with internal stakeholders and external partners to ensure on-brand, timely, and effective execution. In this role, you will also oversee field marketing efforts and print / menu systems while contributing to annual planning and reporting processes. Success in this role requires strategic thinking, strong communication, and a proactive approach to execution.

Responsibilities

Services and Duties.

As the Sr. Marketing Manager, you will be responsible for owning and leading the planning and execution of integrated marketing programs that support business growth at both the local and national level. Your essential duties and key responsibilities include, but are not limited to :

Develops strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally Influences decisions and drives alignment across teams to ensure mutual business success Takes initiative to stay ahead of project needs, decisions, and communication flow Demonstrates agility by quickly pivoting self and team in response to leadership direction Develops and oversees localized marketing programs to drive traffic and community engagement Partners with operations and store leaders to tailor campaigns to specific markets Analyzes performance data and adjusts strategy accordingly Manages and supports two Field Marketers in growing sales and brand awareness Leads marketing strategies for new store launches, including pre-launch, activation, and post-launch phases Collaborates with Field Marketing, Real Estate, Operations, and Creative to ensure timely execution Manages timelines, deliverables, and budgets for store opening campaigns Owns the end-to-end execution of national campaigns and seasonal promotions Serves as project lead, coordinating efforts across internal departments and external partners Ensures campaigns are delivered on time, aligned with brand voice, and meet business objectives Oversees execution of national internal contests that support business goals Manages the lifecycle of printed marketing materials, including signage, promotional assets, merchandise, and menu boards Oversees print vendors, negotiating pricing, timelines, and deliverables Maintains consistency and accuracy across systemwide menu content and in-store visuals Acts as a liaison between Marketing, Operations, Creative, and external vendors Provides regular updates and performance reporting to leadership Contributes to the annual planning and marketing budget process Black Rock Coffee Bar reserves the right to add or modify duties and responsibilities at any time and at its sole discretion

Professional Development.

At Black Rock Coffee Bar, professional development is a key driver of success. We are looking for individuals who embody business maturity, embrace innovation, and confidently recommend ideas while assessing risks and benefits. Accountability is fundamental, and we encourage team members to proactively address and escalate issues while closely monitoring business performance to align with strategic initiatives.

You are tasked with identifying innovative opportunities and proposing ideas while carefully evaluating risks and potential outcomes. You will take accountability by promptly addressing and escalating issues and by communicating the strengths and weaknesses of the department and / or its functions, emphasizing their impact on organizational initiatives.

Modeling collaboration and thoughtful participation is essential for both the growth of the company and the development of your direct reports. You will consistently and effectively present updates on ongoing projects to cross-functional teams and leadership, demonstrating exceptional clarity and contagious enthusiasm. You will exhibit a proactive drive for improvement, constantly seeking learning opportunities and effectively applying lessons learned through reflection, adjustment, and continuous improvement efforts.

Required

Work Environment.

This position operates primarily in an office environment (onsite or remote) with approximately 15% travel required to attend meetings, events, and engagements with internal and external stakeholders. The essential duties of this role require the ability to perform the following physical tasks :

Prolonged periods of sitting at a desk, working on a computer Effective verbal and written communication skills for meetings, presentations, and correspondence Ability to attend, lead, and actively participate in meetings, events, and presentations Mobility to navigate office spaces and external worksites as necessary Manual dexterity to operate office equipment and complete essential job functions Visual acuity to review and analyze reports, documents, and data Auditory ability to engage in discussions and meetings effectively Ability to lift and carry objects weighing up to 15 pounds Travel required, including via aircraft and motor vehicle, to support business needs

Skills

Skills and Competencies.

To excel in this role, you should bring a combination of technical expertise and interpersonal abilities, including the following essential skills and competencies :

Bachelor’s degree in Marketing, Communications, Business, or a related field 6-8 years of marketing experience, preferably within the food & beverage or hospitality industry Proven success in multi-unit or franchise marketing, with experience leading both LSM and national campaigns Strong project management skills with the ability to manage multiple complex initiatives simultaneously Experience working with print vendors, including oversight of production timelines and budgets Exceptional communication and collaboration abilities Proficiency in project management, communication, and marketing tools (e.g., Teams, SharePoint, Monday, Slack, Adobe Suite) Experience in QSR, fast casual, or boutique food & beverage brands Familiarity with menu management systems and digital menu boards Passion for coffee and community-driven brands Strong problem-solving skills with a focus on documentation and communication Highly process-oriented, with a strong eye for data integrity and operational excellence Ability to work cross-functionally and communicate effectively across teams

Benefits.

Black Rock Coffee Bar offers a comprehensive benefits package including :

Paid Time Off Performance-based bonus opportunities 401(K) Retirement Savings Plan with company match for eligible

• team members Health insurance (medical, vision, dental) options for you and your family Pet insurance and Discount Programs because we know pets are family too! Long-Term Disability, Life, and AD&D coverage options Paid holidays Employee Assistance Program Ongoing professional development and training opportunities Discount program on childcare, recreation, lifestyle brands, and more Free drinks to keep you energized! Team members who complete 1,000 hours within a consecutive 12-month service requirement and have attainment of age 21, are eligible for 401(K) participation.

Additional Information . By submitting your application and / or resume, you are indicating that all information is true and correct. Any untruthful or misleading information is cause for removal from the applicant pool or dismissal if employed.

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time.

Black Rock Coffee Bar is an at-will employer. If you are hired, this means your employment is for an indefinite period and it is subject to termination by you or Black Rock Coffee Bar, with or without cause, with or without notice, and at any time. Nothing in this policy or any other policy of Black Rock Coffee Bar shall be interpreted to conflict with or to eliminate or modify in any way, the at-will employment status of Black Rock Coffee Bar employees.

Black Rock Coffee Bar values diversity in its workforce and is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or based on disability.

All team members undergo a 90-day introductory period upon hire or promotion, or any other employment change, during which performance, adherence to policies, and teamwork are closely evaluated. This period allows assessment of long-term suitability, with guidance, training, and support provided. Those meeting or exceeding expectations will continue employment opportunities within Black Rock Coffee Bar. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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