(USA) Director of Industry Marketing

Director, Industry Marketing

At Walmart Connect, we connect brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. We're redefining retail media by helping advertisers reach customers where it matters most - across digital, social, and in-store environments. As Walmart's closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world - consistently, clearly, and boldly.

We're looking for a Director, Industry Marketing to lead Walmart Connect's event marketing practice and elevate our presence across the industry.

This leader will set the long-term vision for Walmart Connect's experiential strategy, guide a growing team of event experts, and oversee a portfolio of high-impact internal and external moments - from top-tier industry tentpoles like CES, Cannes Lions, and Advertising Week to Walmart Connect's signature gatherings for executives, clients, partners, and associates.

The ideal candidate brings deep experience from the media, advertising, or tech industry; proven success leading high-visibility event programs; and the ability to translate strategy into world-class experiences that spark connection, drive revenue, and strengthen Walmart Connect's position as a must-buy media partner.

This role requires a visionary, a strategist, and an operational expert - someone who leads with clarity, builds with intention, and inspires excellence.

Job Responsibilities

Set the experiential vision and develop the annual event strategy, optimizing scale, purpose, and investment with the goal of elevating Walmart Connect's industry presence, positioning the brand as a must-buy media partner.

Lead and develop a team of 9+ event professionals, fostering a high-performing culture with clear goals, coaching, and accountability.

Enable revenue and client engagement by supporting sales with opportunities for deeper relationships and top-to-top meetings.

Oversee all internal and external event planning and execution, ensuring experiences are consistent, scalable, efficient, and aligned to business priorities.

Provide onsite leadership at major activations, upholding brand standards and solving issues in real time.

Guide creative and experiential development, ensuring concepts reflect Walmart Connect's narrative and drive business outcomes.

Document and optimize operational processes, building playbooks and workflows that ensure quality and efficiency.

Manage all event budgets, including forecasting, approvals, contracts, and invoice oversight in partnership with Finance.

Measure performance and impact, defining success metrics and leading quarterly reporting, insights, and recommendations.

Build strong cross-functional partnerships across Sales, Marketing, Creative, Brand Strategy, Communications, and leadership teams and ensure cross-functional accountability.

Requirements

10-15+ years of experience in large-scale event strategy, experiential marketing, or production

Proven experience leading an event team at the director or senior leadership level

Expertise in the media, advertising, retail media, or technology industries

Strong strategic thinker with the ability to build, document, and present long-term vision

Exceptional operational oversight - anticipating details, solving problems, and ensuring excellence

Strong written, verbal, and executive communication skills

Experience managing large, complex budgets

Ability to build trust and alignment across cross-functional teams

Ability to travel as needed

Bachelor's degree in marketing, communications, business, or a related field

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https : / / one.walmart.com / notices .

The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

Stock

Minimum Qualifications : Bachelor's degree in Communications, Hospitality, Business, or related field and 5 years' experience in communications, project management, event management, or relevant area OR 7 years' experience in communications, project management, event management, or relevant area. 3 years' supervisory experience.

Preferred Qualifications

Leading cross-functional projects, Marketing, Supervisory

Masters : Business Administration

Primary Location : 221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.