Principal Product Manager (San Francisco Bay Area)

Principal Product Manager, Growth

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeaps proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018.

Were looking for a Principal Product Manager who can architect the growth engine for our consumer products and then roll up their sleeves to make it real. In this role, you wont just shape how users convert, activate, form habits, and return; youll build the underlying systems and run the experiments that drive those outcomes week after week.

Youll bring clarity to ambiguous problems, align cross-functional teams around the levers that matter, and personally deliver the tests, features, and optimizations that move the metrics that matter. This role demands someone who can think in systems, operate at strategic altitude, and execute with the urgency and precision of a hands-on builder.

Essential Job Duties and Responsibilities

• Define the lifecycle and conversion product strategy across consumer surfaces and directly execute improvements to sign-up, first-use flows, and intent pathways.
• Architect the activation model (states, signals, behaviors) and translate it into shipped onboarding, guidance, and personalization features.
• Design and evolve engagement loops that drive early habit formation and long-term retention, tuning both product surfaces and lifecycle channels.
• Own the re-engagement and resurrection strategy, building targeted in-product re-entry paths and coordinating cross-channel triggers that restore momentum.
• Lead the experimentation tooling and plans, crafting hypotheses, defining instrumentation, running high-velocity tests, and driving systematic rollout of successful patterns.
• Conduct deep funnel analysis, synthesize insight, and identify leverage points that inform both roadmap priorities and continuous optimization work.
• Partner closely with engineering, design, analytics, and marketing growth to align on KPIs, coordinate execution, and ensure cohesive lifecycle experiences across channels.
• Communicate strategy, insights, tradeoffs, and outcomes with clarity, precision, and high signal to stakeholders and senior leadership.

Required Skills, Knowledge, and Abilities

$215,000 - $250,000 a year

In addition to the above salary, this role may be eligible for a bonus and equity.