Brand ManagerLundberg Family Farms • Richvale, CA, United States

Brand Manager

Lundberg Family Farms • Richvale, CA, United States

11 days ago

Job type

Full-time

Job description

Description

Lundberg Family Farms is seeking a driven Brand Manager to shape the future of our brand, strengthen consumer affinity, and support product innovation. This role combines strategic brand management with hands-on execution across digital, social, and experiential marketing to drive business growth and long-term brand equity.

What You'll Do

Shape the Future

Drive select innovation projects, line extensions, and brand initiatives while supporting the Senior Brand Manager on larger strategic priorities.
Collaborate with cross-functional teams on product development, packaging, and assortment strategies to ensure alignment with brand and consumer needs.

Drive Brand Awareness

Support campaigns across digital, social, influencer, and event marketing that grow awareness and consumer engagement.

Create and share compelling brand content across owned channels to strengthen loyalty and deepen consumer connections.

Be Strategic and Analytical

Analyze market trends, syndicated data, and consumer insights to shape strategies, reports, and business reviews.

Monitor the competitive landscape and deliver actionable recommendations that drive growth and enhance brand positioning.

Requirements

Bachelor's degree in Business, Marketing, Communications, or related field.

5+ years of CPG brand management, marketing, or sales experience (natural / organic category preferred).

Strong analytical skills with experience in syndicated data tools (Nielsen, IRI, SPINS).

Proficiency with Microsoft Office and project management platforms (Asana, Smartsheets, etc.).

Experience in digital marketing, content creation, and building consumer engagement strategies.

Excellent communication, collaboration, and project management abilities.

Willingness to travel for meetings, trade shows, and events.

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Brand Manager • Richvale, CA, United States

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