Direct to Consumer Marketing Strategist

A company is looking for a Marketing Direct to Consumer Strategist (Remote).

Key Responsibilities

Identify and commercialize event-driven marketing opportunities, including forecasting financial impacts and implementing concepts

Optimize marketing campaigns through ongoing assessment and collaboration with analytics for testing

Develop innovative use cases for the customer data platform and extend its use to new audiences and channels

Required Qualifications

Bachelor's degree in Marketing, Business, Analytics, or equivalent work experience

5+ years of relevant experience in a marketing environment

Project management skills and indirect leadership abilities

Demonstrated ability to work independently in a project-oriented team environment

Previous experience managing customer-driven marketing automation initiatives