We are seeking a skilled Paid Marketing Specialist to execute and optimize multi-channel PPC campaigns that drive high-quality leads at target CPLs across several web properties.
This role will live in the data : analyzing performance identifying trends and partnering with content design and development to turn insights into action.
Day-to-Day
- Develop and execute effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects
- Understand and manage lead funnel reporting for all projects
- Advanced understanding and is comfortable with training others on marketing tools
- Support team goals of generating quality leads within a target CPL and budget
- Assist in execution of PPC campaigns (Google Bing Facebook Twitter Display etc.)
- Assist in the execution of :
Keyword expansion and management
Ad copy creation and testingAsset creation and testingLanding page creation and A / B testingConduct keyword and competitive researchAssist in daily optimizations to ensure optimal lead volume within an acceptable cost / profit targetAssist in Daily Weekly and Monthly PPC performance reportsQuality Impact
Help the Paid Marketing Director provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on :Campaign settings and budgets
PPC and traditional marketing assetsLanding page UI / UXLead attributionExploration of new PPC channelsTeam Impact
Communicate to cross-functional team (content development / design project management) the purpose and requirements of recommended strategiesWork with content and development / design teams to implement updates and changes to tactics and strategiesCollaborate with marketing team members with a focus on strategic insights digital innovation analytics and reportingPreferred Qualifications & Skills
1 year of demonstrated experience in paid (PPC) marketing including Google and MetaBachelors degree in Marketing Business and / or the equivalent amount through previous experienceProven ability to combine data from multiple sources and manipulate to analyze and interpret business performancePassion for digital marketing and researching PPC trendsAbility to self-manage take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)Ability to identify anomalies found within websites ad platforms traffic performance and lead management systems and from those derive preliminary change recommendationsAbility to generate monthly channel forecasts for reviewProficient in advanced reporting platforms such as Salesforce and Tableau (ability to create new reports ability to understand what reports types and fields should be used to generate accurate information)Proficient in Google Suite or similar softwareHighly organized and detail-oriented; strong at multitasking prioritizing and adapting in a fast-paced environmentSelf-motivated and proactive with a results-focused mindset and the ability to learn share knowledge and embrace new technologies and automationProfessional adaptable and receptive to feedback; able to apply direction with accuracy and innovationCulture championAn individual who exemplifies our core values and cultural values like honesty trust having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism and being able to work autonomously
A patient and strategic thinker with the keen ability to prioritize and focusBonus Qualifications
Google Ads CertifiedMicrosoft Ads AccreditedFacebook Blueprint CertifiedHas managed multi-million dollar paid campaignsExperience with Display / Programmatic buyingExperience executing marketing campaigns within highly-regulated industries such as Healthcare Pharmaceutical or Legal servicesAt Launch That
We invest in ourselves and our community! Launch That was founded in 2007 as an entrepreneurial digital marketing startup thats grown from two founders in a garage to almost 100 digital tech creative and content professionals in the heart of downtown Orlando.
Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance competitive compensation paid time off 20 days of paid parental leave after 90 days a 401k retirement plan paid volunteer opportunities and more!
We work hard and appreciate work / life balance so all of our team members enjoy a company-wide Holiday Break from December 24th - January 1st each year!
We embrace a hybrid flexible workplace environment which consists of work-from-home opportunities with 3 recommended in-office days (M W TH) to maximize team collaboration and 2 WFH days (T F). This position will work in the office Monday Wednesday and Thursday. We believe in offering ongoing flexibility when it comes to the things that happen in life like childcare doctor appointments and the joys of homeownership!
Why Work @ Launch That
Our Mission and Vision : Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.Our Team : Launch Thats core talent is exceptional. Many team members have 10 years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team. Its that focus that makes us one of the best places to work not just in Orlando but in the country.Our Culture : Were a close-knit interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year we host unique fun events where we celebrate our successes. We donate our time and talents to helping our community at large.Our Flexible Workplace : Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life like childcare doctor appointments and the joys of homeownership!Our Office : Our state-of-the-art workplace which we designed and own ourselves offers a unique break room with complimentary Xbox arcade games hot beverages on demand fountain drinks and a robust snack bar!Required Experience :
Manager
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full-Time
Experience : years
Vacancy : 1
