SVP, CRM Services Growth Lead

Publicis Digital Experience Job Posting

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or methodwe go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journeyfrom creative and experience to Commerce and CRMthrough specialized practices like ConnectedCRM and the Publicis Commerce.

Role Overview

The CRM Services Growth Lead role will serve as the dedicated Services sales leader for growth within existing accounts across Publicis Groupe agencies, enabling Publicis Groupe clients to achieve their broader business outcomes and at the same time, drive new capability services revenue for the Groupe. The CRM Services Growth Lead will establish strong relationships with internal agency & client leadership, collaborate with the Groupe Media Solutions / Groupe Technology Solutions teams to facilitate up-sell and cross-sell opportunities, and continue to strengthen Groupe relationships with 3rd party MarTech and service providers. The ideal candidate needs to possess a proven track record of building narratives that are focused on CRM service business outcomes, MarTech and services understanding, articulating the benefits to clients / client teams by demonstrating the value based outcomes of connected funnel CRM Services solutions. A deep understanding of the data, digital AdTech and MarTech landscape is key along with the ability to lead a cross-functional team. Additionally, an understanding of the CRM Services market landscape and experience selling CRM Services will be key.

Responsibilities

Serve as primary CRM Services Growth Lead across Publicis Groupe agencies, partnering closely to strategize, develop & execute against sales opportunities for CRM solutions / offerings. Lead team of agency-aligned Services Growth Leads dedicated to selling strategy, analytics, marketing ops, and creative services across agencies and accounts. Achieve quotas assigned by the Groupe annually across CRM services growth targets. Lead CRM business development pursuits in collaboration with PDX agencies from initial cultivation through to contract signature. Establish and execute a pipeline strategy for achieving sales targets through the appropriate stages of the sales cycle. Cultivate a team-focused, collaborative mentality across support teams. Build and maintain strong relationships across Publicis, Epsilon and MarTech Partnership teams to ensure successful sales efforts and positive customer experience. Update key stakeholders within ConnectedCRM and the Groupe growth team on achievements versus goals. Identify and employ strategies to connect and cross-sell ConnectedCRM solutions to best serve clients. Identify relevant CRM Services industry trends and client needs to inform Groupe services priorities / roadmap.

Qualifications

15+ years of data driven marketing services experience; 5+ years of media and CRM agency experience. Knowledge of Groupe products / processes / people desired, or if new, strong experience in this area from previous roles. Deep knowledge of the CRM Services and MarTech market landscape, and have the ability to develop narratives that connect media to owned experiences. Experience selling CRM Services across strategy, analytics, marketing operations and / or creative. Ability to lead and influence cross-functional teams. B.A / B.S degree required.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include : Paid Family Care for parents and caregivers for 12 weeks or more. Monetary assistance and support for Adoption, Surrogacy and Fertility. Monetary assistance and support for pet adoption. Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance. Tuition Assistance. Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. Matching Gifts programs. Flexible working arrangements. 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility). Business Resource Groups that support multiple affinities and alliances.