Marketing Director

Overview

HarperCollins Christian Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

Are you a creative visionary with a passion for beautiful books Do you know what it takes to market a bestselling inspirational market title If so we want you on our team!

At HarperCollins Christian Publishing our gift divisions Thomas Nelson & Zondervan Gift are at the forefront of creating inspiring high-design Christian gift books that resonate with readers worldwide. We specialize in publishing a wide range of meaningful beautifully crafted titles including devotionals seasonal gift books lifestyle books and more. Our imprints are dedicated to publishing works that uplift and transform lives.

We are seeking a motivated and dynamic Marketing Director who thrives in a fast-paced environment is skilled at identifying trends and has the creativity and expertise to promote books that will inspire readers. The ideal candidate will be an avid book reader highly organized detail oriented tech savvy an active member of the team and possess a can-do attitude.

This is a hybrid position based out of our Nashville TN office.

Responsibilities

• Develops and leads the title and brand marketing for 12-14 projects with the goal of meeting or beating the revenue and profit goals for each fiscal year.
• Constantly innovates HCCP marketing strategy and practice to meet the demands of a rapidly changing marketplace keeping up with the latest marketing trends reaching consumers in both the faith-based and general markets.
• Manages author relationships and ensures clear effective project management across author and agency team members
• Develops objectives and strategies to reach desired target markets through a variety of marketing and digital tactics.
• Coordinates promotions with all sales channels and national retailers
• Manages budget development and expense projections for assigned campaigns
• Leverages best practices in digital (social media search email etc.) and traditional (advertising promotion events) marketing methods to maximize unit sales and revenue for assigned front and backlist titles
• Organizes national author tours and special events for major releases
• Directs development of creative and sales assets to meet communications goals of marketing plans
• Analyzes marketing campaign data and makes recommendations for adjustments and key learnings based on those results to ensure campaign success
• Assists in the planning and preparation for all sales conferences as well as presenting the marketing portion of certain titles during the conference.
• Works with internal publicity to prepare marketing and publicity updates for distribution to internal stakeholders and manage external publicity firms.
• Additional team responsibilities as assigned.
• Some travel may be required

Qualifications

Work Experience :

Education : Bachelors degree in marketing communications or related field; Masters Degree preferred

Industry Knowledge : Deep understanding of the theory and practice of consumer marketing and knowledge of best-practice consumer marketing strategies and tools; familiarity and comfort with core management principles and practices. Understanding of publicity a plus. Direct publishing experience preferred.

Skills :

HarperCollins Christian Publishing is an equal opportunity employer.

HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and / or interview process. If you need assistance or accommodation in completing your application due to a disability email us at . Note : we will only respond to accommodation requests.

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1