Senior Marketing Lead- New Branch Marketing

Senior Marketing Lead

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

As a Senior Marketing Lead within PNC's Marketing organization, you will be based in one of the Marketing Hubs listed on the posting. Position Description Join a winning team, committed to results, in an inclusive and high-performing culture.

As the Senior Marketing Lead for New Branch Marketing, you will be responsible for leading the marketing strategy to support PNC's new branches, including the company's aggressive $1.5B and 200 branch expansion plan through 2029. The successful candidate will develop a multi-channel strategy to build community awareness, while driving consideration of PNC in newer markets. You will collaborate closely with stakeholders in marketing, distribution, sales and product to deliver an exceptional customer experience.

What you'll do :

• Lead New Branch Marketing strategy to build awareness of PNC in new communities and increase consideration among prospective customers. This may include promotional cash offers, branch merchandising, direct mail, outdoor advertising, digital and radio.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.
• Measure past campaign performance / core KPIs and leverage data insights and competitive trends to create an interconnected strategy.
• Lead and oversee New Branch marketing design and execution by collaborating with agency partners, marketing colleagues, sales and distribution.
• Drive a customer focused culture, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

Competencies you'll bring :

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.