Paid Ads Specialist

A company is looking for a Paid Ads Specialist to plan, execute, and optimize paid media campaigns.

Key Responsibilities

Develop, implement, and manage paid advertising campaigns across various platforms

Monitor campaign performance, analyze data, and generate actionable insights for improvement

Collaborate with the marketing team to ensure paid campaigns align with overall promotional strategies

Required Qualifications

3+ years of experience in managing paid advertising campaigns, preferably for SaaS or e-commerce brands

Strong analytical skills with proficiency in tools like Google Analytics and ad platform dashboards

Proven track record of running successful campaigns on major advertising platforms

Hands-on experience with A / B testing and conversion rate optimization

Familiarity with retargeting campaigns and funnel-based advertising strategies