Marketing Analyst

Location : Philadelphia, PA (hybrid)

At LexisNexis Intellectual Property (LNIP), we believe that whenever a person works on a patent and understands the future trajectory of a specific technology, that person has the potential to fundamentally change how society operates. As a part of the LexisNexis Reed Tech division, we are proud to directly support and serve these innovators in their endeavors to better humankind. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations, and ultimately achieve superior results. Our overall success is measured by how well we deliver these results.

We are looking for a dynamic and analytical Marketing Analyst to join our Marketing team. Reporting to the Sr. Director of Demand & Marketing Operations, you will play a key role in collecting, analyzing and interpreting data to inform our marketing strategies, optimize campaigns and drive business growth. You will be responsible for all marketing reporting and insights, ensuring that our campaigns and initiatives are data-driven and optimized for success.

What will you focus on? :

Data Analysis & Reporting :

You’ll support the marketing team in creating a data-driven environment by establishing KPIs on all activities and track performance against targets.

You’ll analyze campaign management software tools (HubSpot), customer relationship activities (Salesforce), and web analytics tools (Google Analytics), to give a 360 customer view.

You’ll plan and create reports and dashboards (PowerBI) from several data sources into a unified view and drive future changes and recommendations.

You’ll handle ad-hoc analytic requests and develop / automate regular reports.

Customer & Market Insights :

You’ll provide actionable overall market and customer insights to address key strategic questions.

You’ll evaluate customers’ online behavior and provide insights and recommendations for further enhancements to the digital experience.

You’ll analyze A / B and Multi-variate tests, communicate results, and provide recommendations.

Campaign & Channel Performance Tracking :

You’ll lead on tracking channel metrics such as paid search, paid advertising, social media, email, SEO and more.

You’ll generate reports and dashboards to track target account engagement and deliver insights to key stakeholders.

You’ll track and measure the return on investment (ROI) to understand the profitability of various marketing endeavors.

Education & Building Data-Driven Culture :

You will empower marketing team by providing education on how to use reports and dashboards, enabling them to understand key results and gain valuable insights.

You’ll create PowerPoint presentations to provide prospect and customer insights to other marketing and sales departments.

You will track Salesforce process adoption metrics and identify areas for improvement.

What we expect from you :

You have the mindset of an entrepreneur and can navigate a large organization. Comfortable owning strategy while also happy and willing to get your hands dirty in the tactical details

You have a broad range of marketing skills to be successful including marketing communications (written and verbal) and data analytics

You are proactive and outgoing with a get-it-done attitude

You have demonstrated B2B experience within software companies (data intelligence solutions would be a plus)

You have experience across the full marketing mix –strong digital marketing and analytics expertise is required

You bring strong project management skills and experience working in a global matrix management culture. You can manage multiple products and campaigns simultaneously

You are metrics-driven and analytical. You can prioritize in an agile / fast-paced environment, drive, and achieve results through self and others under time pressure

You can forge solid relationships and lead across a broad and geographically dispersed business

Qualifications :

Bachelor’s degree or equivalent experience

5+ years of experience in analytics

Exceptional communication, writing, and organizational skills

Well-organized with high attention to detail

Self-directed and able to manage multiple projects under aggressive timelines and expectations

Advanced experience with MS Office applications, CRM (Salesforce), Marketing Automation (Hubspot), and BI reporting tools (PowerBI)

Strong matrix management, collaboration, and influencing skills to work and lead effectively at all levels in large matrixed global organizations

A willingness to work across time zones

Location : Philadelphia, PA (hybrid)

Work in a way that works for you

We promote a healthy work / life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer :

Health Benefits : Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits : 401(k) with match and an Employee Share Purchase Plan

Wellbeing : Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice