Product Marketing Manager
Minimum qualifications :
- Bachelor's degree or equivalent practical experience.
- 6 years of experience working in marketing strategy or marketing program management, in a marketing role at a technology or media company.
- Experience with growth marketing channels (e.g., email, website optimization, paid media, social, video, in-product notifications), or working with digital agencies.
Preferred qualifications :
Excellent influencing skills and ability to collaborate effectively with external agencies and internal teams within the marketing organization and beyond, i.e. Product and Engineering, Sales, Finance.Execution focused with a strong attention to detail, and ability to juggle multiple priorities while meeting deadlines in a very fast-paced environment.Project management skills are a must, with the ability to influence strong personalities, collaborate across various teams, and drive decisions quickly.Distinctive problem-solving skills, strategic mindset, and business acumen.Excellent written and verbal communication skills, confidence in presenting to both internal teams and external partners.About the job :
As a product marketing manager, you'll help shape the product's voice and foster a loyal customer base's growth. This means you'll work with cross-functional teams across sales, corporate communications, legal, webmasters, product development, engineering, and more. The role enables you to shape the product development process, organize product launches from beginning to end, and form a future marketing strategy. You will help drive revenue and satisfaction by engaging, activating and incentivizing our partners and customers. You will partner with regional Ads Marketing, Sales and Marketing Analytics teams to develop, execute and measure partner productivity, product adoption, and revenue by programs for third parties and their customers.
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We're made up of multiple teams, building Google's Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
Responsibilities :
Define the global acquisition programs strategy for all third party audiences and their customers, working with regional Marketing, Sales, Product and Engineering.Act as an owner and maintain acquisition programs playbook serving as a one-stop-shop for regional and local marketing teams. Collect feedback on the offering cross-functionally, optimize programs and identify new segments and opportunities by measuring and analyzing results.Launch, measure, and, if successful, scale acquisition pilots by liaising with legal, finance, accounting, localization, regional and local Marketing, Sales and Product teams.Coordinate global and regional acquisition target setting and provide guidance and recommendations to the teams on target attainment and levers.