Digital Marketing Specialist

Join Grifols

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. This is a hybrid position based out of our RTP, NC headquarters.

Summary : Are you a digital marketing specialist with a passion for optimizing customer acquisition, retention, and engagement? We're looking for a data-savvy professional with strong analytical and communication skills to design and implement innovative strategies that drive business growth. If you excel at leveraging insights to enhance customer journeys, optimize conversion rates, and create impactful digital marketing initiatives, we want to hear from you!

Primary Responsibilities :

• Develop and execute comprehensive growth marketing strategies across paid search, social, and programmatic channels to drive efficient customer acquisition.
• Design and implement data-driven SEO strategies aligned with business objectives to enhance organic traffic and acquisition growth.
• Oversee account strategies for key advertising platforms (Google Ads, Google UAC, Facebook Ads, Apple Search Ads, etc.), optimizing performance through innovative ad formats.
• Identify and test new market opportunities, leveraging experimental approaches to unlock scalable growth.
• Collaborate with cross-functional teams.
• Optimize marketing funnels to enhance conversion rates, improve campaign effectiveness, and generate actionable insights for continuous optimization.
• Track, analyze, and report on key growth metrics, proactively identifying solutions and support requirements to meet business goals.
• Define and optimize messaging strategies for communications through Salesforce to enhance engagement and effectiveness.

Knowledge, Skills, and Abilities :

Education and Experience :

This position is eligible to participate in up to 5% of the company bonus pool. We offer a wide variety of benefits including, but not limited to : Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression.

Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!

Third Party Agency and Recruiter Notice : Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.