Senior Manager, Marketing, Stores

Senior Manager, Marketing, Stores

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to lastfor you to be yourself in.

Coach is part of the Tapestry portfolio a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Overview

The Senior Manager, NA Store Marketing will lead strategies to elevate the consumer experience across Coach North America's retail, outlet, and wholesale channels. This role focuses on creating immersive, Gen Zdriven experiences that strengthen brand engagement and loyalty. The position oversees store marketing & events, wholesale partnerships, and partnership with the North America store fleet, ensuring alignment with brand standards and delivering innovative activations.

Core Responsibilities

• Develop and execute consumer experience initiatives across retail, outlet, and wholesale channels with a focus on engaging and acquiring Gen Z audiences.
• Drive in-store programs that differentiate Coach in-store and wholesale environments.
• Lead planning and execution of flagship events, Coach Play activations, and new store opening frameworks.
• Oversee coffee shop openings and other experiential concepts that enhance brand storytelling and community engagement.
• Partner with cross-functional teams to ensure seamless execution and alignment with marketing objectives.
• Serve as the primary liaison for wholesale partners, ensuring alignment on customer experience and event strategies.
• Manage co-op marketing programs and budgets to maximize ROI and brand visibility.
• Own and manage the North America co-op budget, ensuring accurate allocation, reporting, and optimization of spend.
• Support the North America store fleet by implementing programs that elevate in-store experiences and operational excellence.
• Collaborate with store leadership to deliver consistent brand standards and innovative consumer touchpoints.

Skills & Competencies

Strategic thinker with a passion for creating engaging, culturally relevant experiences.

Ability to influence and collaborate across multiple teams and external partners.

Analytical mindset to measure impact and optimize initiatives.

Proficiency in Microsoft Office Suite; experience with retail systems and event management tools a plus.

Our Competencies for All Employees

Our Competencies for All People Managers

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.

Work Setup : #LI-Hybrid

BASE PAY RANGE $115,000.00 TO $130,000.00 Annually

Here are some of the benefits that we offer : Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.