Channel Marketing Specialist

Channel Marketing Specialist

Reports to Manager Title : Mktg & Communications Manager

Location : Wauwatosa WI; Radnor PA; or Home-Based

Job Summary

The Channel Marketing Coordinator plays a key role in supporting the execution of marketing initiatives and partner programs that drive brand visibility partner engagement and sales growth. This role includes coordinating marketing campaigns managing partner communications and planning events such as trade shows webinars and partner training sessions on time on budget and on brand and message. This role assumes all responsibilities for communication to customers on matters of new products pricing and SKU revisions including list creation and management. Responsible for establishing in-house connection with our customers building and strengthening relationships and responding to various requests.

Essential Duties & Responsibilities :

Channel Marketing Support - 60%

Collaborate with distributor retail and OEM channels to drive channel engagement in bringing Bostiks brand voice and value to the market

Partner Engagement

• Maintain and update partner portals with the latest marketing content and tools.
• Identify gaps in channels tools and collaborate with the marketing team to develop them
• Support partner onboarding and training initiatives.
• Respond to partner inquiries and provide timely marketing support.
• Recommend and execute selected distributor branding program

Marketing & Campaign Support

Reporting & Analysis

Event execution 20%

Execute market and customer tradeshows and events on time on budget and brand and message

Cross-Functional Collaboration 20%

Minimum Qualifications and Education Required

Min Years of Experience

2-4 years of experience in marketing coordination with experience in the retail environment.

Education and area of focus

Bachelors degree in Marketing Communications Business or a related field.

Competencies -Knowledge Skills & Abilities

Physical Demands / Working Conditions

Must be able to remain in a stationary position 50% of the time

#LI-SG1

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Experience : years

Vacancy : 1