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Marketing Specialist

Marketing Specialist

Accordance Search GroupSugar Land, TX, United States
19 days ago
Job type
  • Full-time
Job description

Marketing Program Specialist

Drive Campaigns. Elevate Content. Amplify Brand.

Role Overview

We’re seeking a dynamic marketer skilled in multi-channel campaigns, content strategy, and digital engagement. The Marketing Program Specialist plays a key role in expanding brand visibility, driving engagement, and refining marketing processes across platforms.

Join a fast-paced, innovative team shaping the future of surgical innovation. You'll help create compelling content, execute high-impact campaigns, and contribute directly to expanding our digital presence. We value creativity, collaboration, and data-driven strategy.

Core Responsibilities

1. Multi-Channel Campaigns & Digital Marketing

  • Execute integrated campaigns across email, social, web, and paid media
  • Grow and manage Company social media aligned with marketing goals
  • Build and optimize email marketing via HubSpot

2. Content Development & Brand Strategy

  • Create engaging, audience-specific content across platforms
  • Maintain and enhance the website with a user-centric approach
  • Support digital advertising and paid media in collaboration with agencies

    • 3. Performance Analysis & Optimization

  • Track and analyze KPIs using HubSpot and Google Analytics
  • Refine messaging and tactics based on data, trends, and market insights
  • Drive lead generation and boost brand visibility

    • 4. Cross-Functional Collaboration

  • Partner with Product Management and external agencies to support product launches and marketing collateral

    • Qualifications

    Required :

  • 3–7 years in marketing, digital strategy, or content marketing
  • Bachelor’s in Marketing, Business, Communications, or related field
  • Proven ability to manage end-to-end campaigns
  • Excellent writing and communication skills
  • Experience with marketing automation and CRM tools (HubSpot experience is a must)
  • Comfortable working across sales, product, and regulatory teams

    • Preferred :

  • Experience with corporate social media and email marketing
  • Familiarity with Google Analytics, SEO, and paid media
  • Background in B2B, OEM, or medical device marketing (a plus)

    • Key Strengths

  • Strategic Execution : Turns marketing goals into impactful campaigns
  • Analytical Mindset : Uses data to drive decision-making
  • Project Management : Juggles multiple priorities with efficiency
  • Creative-Technical Blend : Delivers engaging content with product accuracy
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    Marketing Specialist • Sugar Land, TX, United States