Brand Manager - Four Paws

Central Garden & Pet Company (NASDAQ : CENT) is a leading innovator, marketer, and producer of quality branded products for the pet and lawn and garden supplies markets.  We are making significant investments in our marketing team, fueling our growth aspiration behind consumer-driven innovation and consumer insights-based content.  Please see our website at www.central.com for additional company information.

This role is responsible for developing strategies that drive success with both consumers and retailers by leveraging insights, delivering superior products, and creating compelling total propositions. You will set the direction for a cross-functional team, providing an inspiring and collaborative vision while making data-driven decisions along the way. Positioned within our Dog & Cat business unit, this role will specifically support and lead strategy for our Four Paws brand.

This position requires candidates to report on-site 5x a week to our Neptune City, NJ commercial office.

MEASURES OF SUCCESS :

• Develop and execute compelling and profitable brand plans that meet or exceed sales, gross margin, and EBIT targets.
• Develop and maintain the product portfolio, managing products through their life cycle from new product launch to discontinuation.
• Lead cross-functional innovation team to successfully navigate projects through the stage gate process.
• Provides leadership and development of comprehensive launch plan for all new products and line extensions, including customer presentations, 360-degree promotional plan, and marketing support.
• Work with sales to develop compelling customer programming, often participating in joint business planning sessions.
• Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases on shelf and via Ecomm / Omnichannel.
• Represent the ‘voice of the consumer’ to the organization; be an expert with respect to the category and the competition.
• Facilitate marketing decisions and opportunities by staying abreast of category trends and insights by analyzing and reporting out on syndicated scan data, competitive landscape, market share, pricing action, and advertising.
• Develop Pricing Strategy for new and existing products to meet the category margin goals.

DESIRED SKILLS :

IDEAL CANDIDATE ATTRIBUTES :

BENEFITS PACKAGE & EMPLOYEE PROGRAMS :

Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California, and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.