Vice President, Partnership Marketing

Job Description

Job Description

Are you a strategic thinker, passionate about tourism, and ready to shape the future of one of America’s most iconic travel brands? The Virginia Tourism Corporation (VTC) is looking for a dynamic, collaborative, and visionary Vice President of Partnership Marketing to join our leadership team and help drive the future of tourism across the Commonwealth.

In this high-impact role, you will champion cooperative marketing, industry grant programs, tourism product development, and community-driven, strategic planning across Virginia. Your leadership will ensure implementation of the 2026 Statewide Tourism Plan, a transformative roadmap built by and for over 1,000 industry stakeholders.

In addition, this Leadership Role occasionally requires presentations to Members of Virginia’s General Assembly, the Governor’s office, Secretary and Deputy Secretary of Commerce and Trade, VTC Board of Directors, Elected and Appointed Government Officials as well as speaking at industry conferences and seminars.

Key Responsibilities :

Strategic Tourism Planning :

• Guide communities in creating tourism strategies that boost competitiveness and regional identity
• Lead implementation of the new Statewide Tourism Plan (STP), while supporting the successful DRIVE Tourism Initiative with workshops and grants annually

Product Development & Vibrant Community Growth :

Cooperative Marketing & Grants :

Industry Education & Leadership :

People & Performance Leader :

Job Qualifications :

Experience :

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

All candidates must apply through our website A valid Virginia driver’s license and ability to obtain a passport is required. Application deadline : December 8, 2025.

VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi lities. It is VEDP’s intent that its employment and personnel  policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources at 1-804-545-5634 or  vtchr@VEDP.org . TDD 1-800-828-1120.

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