Associate Director of Marketing

Job Title :

• Associate Director, Marketing                                                                                                   Prestige Consumer Healthcare exists to help people care for themselves and those they love through trusted brands, purposeful innovation, and an unwavering focus on quality.
• As one of North America’s largest independent OTC companies, we carry a legacy of empowering consumers and a vision for shaping the future of everyday health and wellness.
• The Associate Director of Marketing is the entrepreneurial engine behind the Skin & Baby portfolio leading iconic brands like Compound W and Nix while unlocking the potential of four emerging brands.
• This role blends strategic foresight with business ownership, financial acumen, deep consumer understanding, and creative problem solving.
• It requires a leader who thrives in complexity, influences with clarity, and inspires teams to deliver meaningful impact.
• This leader oversees two Brand Managers and plays a pivotal role in shaping both the near-term performance and long-term vision of the portfolio.
• MAJOR RESPONSIBILITIES / ACTIVITIES Portfolio Leadership Set a bold, insight-led vision for the Skin & Baby portfolio with clear near and long-term milestones and a plan that turns strategy into measurable actions.
• Balance the discipline of delivering in-year objectives with curiosity and ambition to imagine, test, and build the next wave of growth.
• Lead the long-range strategic plan, integrating multi-year financials, innovation pipelines, competitive insights, and operational realities into a compelling roadmap for sustainable success.
• Guide the LE process with disciplined financial ownership—simplifying the complex and enabling confident decision-making across the business.
• Team Development Be a visible, energizing leader who builds trust, elevates cross-functional collaboration, and champions a culture of continuous improvement.
• Mentor and develop Brand Managers with intention, expanding their capabilities and accelerating their growth.
• Conduct performance assessments and provide clear coaching and corrective action when needed.
• Brand Building & Consumer Insights Lead annual marketing planning with an insight-first mindset, uncovering the consumer motivations, tensions, and cultural trends that unlock brand and category growth.
• Turn insights into powerful, integrated marketing strategies that move hearts, minds, and business metrics.
• Inspire breakthrough creative thinking across the portfolio—ensuring each brand has a distinct, emotionally resonant point of view.
• Build modern, effective 360 marketing plans.
• Foster strong, agile agency partnerships that help elevate brand storytelling and sharpen execution.
• P&L Ownership & Financial Leadership Fully own the Skin & Baby P&Ls, making timely decisions that strengthen both top-line growth and bottom-line performance.
• Set ambitious yet grounded AOP objectives, clearly articulating priorities and trade-offs to senior leadership.
• Oversee budgets with rigor and transparency, tracking monthly results, and acting with agility to shift spend towards proven activities.
• Monitor product contribution margins and identify opportunities to create value and expand profitability.
• Sales Partnership Build a powerful, collaborative relationship with Sales through shared goals, mutual accountability, and delivering winning results with retailers.
• Lead the development of compelling, data-backed selling stories that spark retailer excitement, build belief, and expand distribution.
• Coach teams to bring forward commercial thinking that elevates both brand and customer outcomes.
• QUALIFICATIONS Education & Experience Bachelor’s degree required; MBA preferred. 10+ years of progressive marketing experience, ideally in consumer health, OTC, or personal care.
• Demonstrated success managing direct reports and developing high-performing teams.
• Knowledge, Skills & Abilities Deep understanding of consumer behavior, category dynamics, competitive landscapes, and marketing fundamentals.
• Strength in insight discovery, trend analysis, and translating data into meaningful strategies.
• Exceptional communication and influence skills.
• Able to inspire action across all levels and functions.
• Strong financial and analytical acumen, with a history of owning and improving business performance.
• Proven ability to lead in fast-moving, complex, entrepreneurial and ambiguous environments.
• Willingness to travel ~5%.

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MATHEMATICAL SKILLS :

Ability to apply concepts of basic algebra.

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No Sponsorship :

We are unable to sponsor or take over sponsorship of an employment Visa at this time. #HybridWork :

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