Manager, Strategy & AnalyticsInfluential • Springfield, MA, US
No longer accepting applications
Manager, Strategy & Analytics
Influential • Springfield, MA, US
24 days ago
Job type
- Full-time
Job descriptionPartner with your Strategy & Analytics (S&A) manager and team members, Client Solutions leads, as well as Creative and Creator Management peers, to develop and drive insight-driven strategies for select accounts in the CPG space Ensure the account media plan, messaging and measurement approach aligns with the account strategy and client's business goals Present / pitch the data-driven strategic approach to the client, with the goal of aligning the client's KPIs, securing client buy-in and trust, and successfully implementing the plan to achieve business outcomes Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and brand / client success Provide sound business justifications for further strategic investments in influencer marketing based on analysis of market trends, audience insights, past campaign data, and your past experience Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media Bachelor's degree or equivalent experience 5+ years agency experience in omnichannel marketing, influencer marketing, media buying / planning, and / or previous strategy / analytics roles Experience in-house or at an agency working on digital marketing, influencer and / or social media for CPG brands a major plus; understanding the pace, expectations and ethos of this space will be a key to success Knowledgeable of all major social platforms including Instagram, TikTok, YouTube, Facebook, and Pinterest; X / Twitter, Snapchat, and Reddit experience is a plus, but not required A client-service-focused strategist with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment, and effectively balances strong analytical skills and creative thinking Strong presentation skills and the ability to articulate and apply strategic thinking Excellent written and verbal communication skills including the ability to interact professionally with external and internal stakeholders Strong proficiency in Microsoft Excel (i.e., spreadsheet formatting, pivot tables, vlookups) and Google Suite 2-3+ years of experience with influencer marketing platforms (e.g., Traackr, Sprout Social / Tagger, Radius, etc.); especially comfortable with pulling and analyzing creator, campaign, and competitive data Experience constructing Boolean queries and using social listening tools (i.e., QUID / Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies A proven track record in effectively managing your own workload and proactively communicating with key stakeholders Proven success developing and implementing innovative and ROI-focused ideas Proven ability to successfully work with and guide senior-level clients and internal portfolio teams Proficiency in media planning and / or syndicated research tools such as YouGov, GWI, Helixa, and Simmons Experience with survey design and quantitative survey analysis for audience segmentation and insights Ability to thrive within a dynamic and evolving environment
Manager, Strategy & Analytics
Influential is a key leader in the Influencer Marketing space and the largest influencer marketing company in the world, by revenue. Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.
We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!
What We Offer :
- Competitive compensation
- Flexible time off with inclusive holiday benefits
- Comprehensive medical, dental & vision insurance for employees
- 401(k) matching
- An awesome collaborative work culture, a diverse team, and more!
Influential is looking for an enterprising Manager, Strategy & Analytics, to help drive the planning and execution of integrated influencer marketing initiatives, with a focus on delivering innovative always-on and campaign strategy, as well as competitive and category insights. This role is responsible for identifying and driving client-growth opportunities while fostering thinking that helps deliver on our clients' business goals. This role works directly with clients to help define their goals, realize success metrics, and develop and activate strategies in collaboration with our agency's Creator Management, Client Solutions, and Creative teams.
On a typical day you can expect to :
This specific Manager, Strategy & Analytics, role will require :
And bonus points for :
Salary Range : $100K - $115K
Influential is an equal opportunity employer.
Create a job alert for this search
Strategy Manager • Springfield, MA, US
Related jobs
Ready to be pushed beyond what you think you’re capable of?.At Coinbase, our mission is to increase economic freedom in the world.
It’s a massive, ambitious opportunity that demands the best of us, ...Show more
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration.
With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schw...Show more
PW100 : East Hartford 400 Main Street East Hartford CT 06118 USA.Person or Immigration Status Requirements : .Pratt & Whitney is working to once again transform the future of flightdesigning build...Show more At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration.
With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schw...Show more 
Digital and Analytics offers innovative solutions that provide actionable insights to internal and external business partners and customers that help reduce health costs improve outcomes provide fi...Show more
A leading aerospace and defense firm in Simsbury, CT seeks a Director of Strategy and M&A.This role involves driving strategic planning, managing mergers and acquisitions, and influencing company g...Show more
The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and c...Show more The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and c...Show more Job Description • • • •Location : • • Simsbury, CT • •Reports to : • • General Manager • •Industry : • • Aerospace & Defense • •Experience Level : • • Director • •Lead Strategy.
Shape the Future • •At • •Ensign-Bickford Aeros...Show more 
This opportunity is located within our.Ensign-Bickford Aerospace & Defense Company.Ensign-Bickford Aerospace & Defense (EBAD),.
As we prepare to double in size over the next 3-5 years, we're investi...Show more
As a Digital Strategy Partner, you'll work on shaping and executing the organization's digital vision in solving key customer and business problems.
The incumbent will work closely with our omni-cha...Show more
About University of Massachusetts Amherst Foundation.Established in 2003, the University of Massachusetts Amherst Foundation (UMAF), a private 501(c)(3) nonprofit organization, exists to raise...Show more About University of Massachusetts Amherst Foundation.Established in 2003, the University of Massachusetts Amherst Foundation (UMAF), a private 501(c)(3) nonprofit organization, exists to raise...Show more 
In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.At RapidSOS, we are committed to using technology to build a safer, stronger future and working ...Show more)
Director, Strategy and Mergers & Acquisitions.At Ensign-Bickford Aerospace & Defense Company (EBAD), we believe that our strengths are built on our most important resource - our people.Join EBAD an...Show more
The team at OCI is constructed with an entrepreneurial drive that promotes an energetic and creative environment.We are unencumbered and will need your contribution to continue to support our world...Show more
Program Director, Traub Careers in Business and Finance.Amherst has taken a leadership role among highly selective liberal arts colleges and universities in successfully diversifying the racial, so...Show more At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration.
With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schw...Show more
Manager, Risk Analytics
Coinbase • Hartford, CT, United States
Full-time
Last updated: 19 days ago • Promoted
Sr. Manager Innovation Strategy - Urgently Hiring!
Henkel • Rocky Hill, CT, United States
Full-time
Last updated: 30+ days ago
Principle Specialist Operational Analytics and Pricing (Onsite)
RTX • East Hartford, Connecticut, USA
Full-time
Last updated: 9 days ago • Promoted
Sr. Manager Innovation Strategy - Now Hiring!
Henkel • Rocky Hill, CT, United States
Full-time
Last updated: 30+ days ago
Business Analytics Advisor Hybrid
Cigna Group • Bloomfield, Connecticut, USA
Full-time
Last updated: 22 days ago • Promoted
Strategic Growth & M&A Director
Ensign-Bickford Aerospace & Defense • Simsbury, CT, United States
Full-time
Last updated: 3 days ago • Promoted
Director of IALS Venture Development
UMass Amherst • Amherst, MA, United States
Full-time
Last updated: 30+ days ago • Promoted
Associate Director of Strategic Initiatives
UMass Amherst • Amherst, MA, United States
Full-time
Last updated: 30+ days ago • Promoted
Director, Strategy and Mergers & Acquisitions
Ensign-Bickford Aerospace & Defense • Simsbury, CT, United States
Full-time
Last updated: 30+ days ago • Promoted
Director, Strategy and Mergers & Acquisitions
Ensign-Bickford Industries • Simsbury, CT, United States
Full-time
Last updated: 30+ days ago • Promoted
Digital Strategy Partner
Highmark Health • Hartford, CT, United States
Full-time
Last updated: 11 days ago • Promoted
Director, Technology Enablement & Readiness
University of Massachusetts Amherst Foundation • Hadley, MA, US
Full-time +1
Last updated: 16 days ago • Promoted
Director of Development, Athletics
University of Massachusetts Amherst Foundation • Amherst, MA, US
Full-time +1
Last updated: 29 days ago • Promoted
Strategic Account Manager
RapidSOS • Springfield, MA, United States
Full-time
Last updated: 4 days ago • Promoted
Director, Strategy and Mergers & Acquisitions
Ensign-Bickford Aerospace & Defense Company (EBAD) • Simsbury, CT, United States
Full-time
Last updated: 12 days ago • Promoted
Principal Product Manager - Strategy
Oracle • Hartford, CT, United States
Full-time
Last updated: 30+ days ago • Promoted
Program Director, Traub Careers in Business and Finance
InsideHigherEd • Amherst, Massachusetts, United States
Full-time
Last updated: 30+ days ago • Promoted
Sr. Manager Innovation Strategy
Henkel • Rocky Hill, CT, United States
Full-time
Last updated: 30+ days ago