Chief Marketing Officer

POSITION : Chief Marketing Officer (CMO)

We’re hiring a Chief Marketing Officer (CMO) with a track record of building brands that dominate markets and leave competitors scrambling to keep up.

You’ll cultivate, own, and operate a multi-million-dollar omnichannel marketing strategy, with the authority and responsibility to run campaigns, manage vendors, build internal teams, and incorporate systems and platforms to increase leads and conversions. You'll be given what you need to win the market.

SALARY : $200,000 base, with uncapped performance bonuses. Total comp should exceed $300,000 for elite performers. Fully paid health, dental, 401(k) with match

LOCATION REQUIREMENT : Close collaboration with on-site teammates and local partners is essential, especially in the first 4-6 months. This includes brand leadership, creative direction, on-site hiring, meetings with external local partners, and the speedy execution of campaigns.

Once key benchmarks are met, hybrid / remote flexibility may be considered, but you must maintain an on-site marketing team and be available for regular in-person sessions.

ABOUT US : Sam Aguiar Injury Lawyers is a highly regarded personal injury law firm fully committed to becoming the most recognized and respected personal injury brand in the Louisville DMA and across Kentucky. Our main office is in Louisville; we have a boutique firm in Lexington. Our team consists of 45 employees, including 10 attorneys. We've been open for 15 years, growing to a spot in the market which tends to fluctuate between the 3rd and 6th spots. We're known for first-class client service and for giving back to the community. Our caseload is 90 %+ auto, truck, and motorcycle injury accident cases.

BACKGROUND REQUIREMENTS :

• 7+ years of professional marketing experience
• Proven ownership of a $2.5m+ annual marketing budget , including responsibility for allocation, performance analysis, and vendor oversight
• Demonstrated experience managing a marketing team , including hiring, coaching, and performance management
• Hands-on experience with campaign strategy, creative development, and performance tracking across digital and traditional media
• Strong proficiency with analytics, attribution modeling, and dashboard creation (e.g., GA4, CRM reporting, ad platform dashboards)
• Exceptional communication skills , especially when explaining data to non-marketers
• No conflicting obligations (e.g., freelance clients, consulting gigs, side businesses)
• On-site in Louisville during the first phase and maintain a regular in-person leadership presence

PREFERRED

TIMELINE : We expect to complete the process in 2–6 weeks and will accommodate a flexible start date for the right candidate.

IDEAL CANDIDATE PROFILE

Strategic Operator – You build campaigns that are data-driven, tested, and tracked

Budget Owner – You’ve run and optimized 7-figure marketing budgets

Team Leader – You recruit, develop, and manage talent (internal and external)

Marketing Passion and Mindset – You’re constantly thinking about how to turn things into content and leverage them to their full extent. You are passionate about marketing to the point where you continually look at brand campaigns and find opportunities to improve your own.

Competitive Nature – You outwork, outperform, and win. You take it personally when a competitor has a campaign outperforming yours.

Unflappable Under Pressure – You thrive in a high-volume, high-accountability environment. It energizes you.

Well Connected – You know who to turn to and where to go when resources are needed for freelancing, media, editing, data analysis, etc.

AI Embracing – You’re an early adopter of AI, so use AI tools and find yourself ahead of the competition due to the efficiencies gained by having AI resources. You’re already leveraging AI for speed and insights.

Market Familiarity - You’re keenly aware of the personal injury landscape and have overseen high-performing campaigns in personal injury or similar professional services environments.

Creative + Conversion-Focused – Message meets audience, and data proves it

WHAT YOU WILL DEVELOP AND MANAGE : After a comprehensive audit of brand assets, campaigns, and spend, you’ll be expected to own the following :

WHAT SUCCESS LOOKS LIKE

A Real Marketing Team Exists and Performs

You’re never the bottleneck; you’ve built a support team and know how to delegate without losing control.

Your Team Runs Like a Mini Agency

Growth in Quality of Signed Cases

Cost-Efficient, ROI-Driven Campaigns

Audience Targeting is Hyper-Refined

Example : Trucking accident cases get their own tailored funnel with aligned media buys

Dashboards (No guesswork)

Reports are recurring, visual, and actionable, not padded or vague.

Campaign Execution Is Precise and Systemized

Marketing Mindset Embedded in Culture

Learning and Innovation Never Stop

We Win and It’s Obvious

The community recognizes us as the preeminent PI firm that cares, delivers, and gives back

RESOURCES WE CURRENTLY USE

DO NOT APPLY IF :

NEXT STEPS :

Send us your résumé and show us why you stand out. DO NOT just drop this post into an LLM for a generic cover letter—we’re pretty good at spotting it.

We’re reviewing applicants quickly, expect to hire within 2–6 weeks, and can flex the start date for the right elite performer.

IF YOU'RE READY TO DOMINATE THIS LANDSCAPE, you may email the founder directly :