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Director of Website Marketing - Fully Remote!
Director of Website Marketing - Fully Remote!Kindercare Education • Madison, WI, US
Director of Website Marketing - Fully Remote!

Director of Website Marketing - Fully Remote!

Kindercare Education • Madison, WI, US
5 days ago
Job type
  • Full-time
  • Remote
Job description

Digital Marketing Leader

Futures start here. Where first steps, new friendships, and confident learners are born. At KinderCare Learning Companies, the first and only early childhood education provider recognized with the Gallup Exceptional Workplace Award, we offer a variety of early education and child care options for families. We build confidence for kids, families, and the future we share. And we want you to join us in shaping itin neighborhoods, at work, and in schools nationwide.

At KinderCare Learning Companies, you'll use your skills and expertise to support the work (and fun) that happens in our sites and centers every day. From marketers and strategists to financial analysts and data engineers, and so much more, we're all passionate about crafting a world where children, families, and organizations can thrive. We are a purpose-driven organization, building confidence for kids, families, and the future we share.

Responsibilities

Strategy & Leadership

  • Develop and execute an overall website strategy aligned with individual brand business objectives
  • Work with leaders and teams across digital products, IT & product delivery, strategy, operations, and marketing to deliver website initiatives
  • Collaborate with key internal and external partners to ensure website and mobile platforms are customer-focused, user-friendly, and deliver a high-quality brand expression and experience
  • Monitor industry trends, competitors, and emerging technologies to ensure competitive advantage

Revenue & Enrollment Growth

  • Deliver digital inquiry quality and quantity down to classroom level, increase customer conversion to tour and enroll, and support customer retention
  • Identify and implement strategies to expand market share
  • Data & Analytics

  • Define and track KPIs related to site traffic, conversion, retention, and customer acquisition
  • Leverage analytics to drive data-informed decisions
  • Report regularly to executive leadership on performance, insights, and growth opportunities
  • Qualifications

    8+ years of experience in digital marketing, website, or e-commerce leadership

    Strong understanding of digital marketing, SEO / SEM, paid media, CRM, and customer analytics

    Excellent leadership, communication, and stakeholder management skills

    A really good sense of humor

    Strategic thinker with strong execution skills

    Data-driven and highly analytical

    Customer-first mindset with a passion for digital innovation

    Ability to lead teams, work collaboratively, and drive results in a fast-paced environment

    Our benefits meet you where you are.

    We're here to help our employees navigate the integration of work and life :

  • Know your whole family is supported with discounted child care benefits.
  • Breathe easy with medical, dental, and vision benefits for your family (and pets, too!).
  • Feel supported in your mental health and personal growth with employee assistance programs.
  • Feel great and thrive with access to health and wellness programs, paid time off and discounts for work necessities, such as cell phones.
  • and much more.
  • We operate research-backed, accredited, and customizable programs in more than 2,000 sites and centers across 40 states and the District of Columbia. As we expand, we're matching the needs of more and more families, dynamic work environments, and diverse communities from coast to coast. Because we believe every family deserves access to high-quality child care, no matter who they are or where they live. Every day, you'll help bring this mission to life by building community and delivering exceptional experiences. And if you're anything like us, you'll come for the work, and stay for the people.

    KinderCare Learning Companies is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

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