Product Marketing Director- Media Solutions

Dynata

is looking for an experienced

product marketing leader

with

experience in

advertising tech solutions

to lead us through the next stages of product growth.

As a Product Marketing

Director

you will

be responsible for

articulating the value of our full product portfolio, building compelling product

positioning

and messaging, and creating sales enablement and marketing campaigns. We will look to you to deeply understand our buyers, competitive insights and using those insights to guide what we offer, how we sell, and why we build it.

RESPONSIBILITIES :

Help build the product narrative -

Currently,

Dynata's

materials

aren't

reflective of our full product / tech offerings

This person will

be responsible for

building our product portfolio and

customer talk track.

Define GTM strategy

positioning, value proposition, and messaging of existing and new products and solutions.

Sales needs assessment - Identify

the resource and functional challenges that the various sales teams are having and

provide

the necessary support in terms of go-to-market support, pitch decks, selling tools, win / loss assessments, etc. and deliver these through Sales Enablement.

Create sales enablement collateral

case studies in particular)

and t

ools

and educate the sales

teams

what we offer and how we sell.

Lead new product launch

from strategy, planning to execution.

Develop and implement programs to achieve KPIs

Ensure products

are meeting

sales objectives

new business targets,

etc.

Improve sell through.

Ongoing website / material updates

REQUIREMENTS : Bachelor's Degree

8+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms

Natural collaborator with willingness to drive hands on tactical execution

A self-motivated individual capable of working in a fast-paced, dynamic business environment

excellent written, verbal, interpersonal, and presentation skills

Dynata

is the world's largest first-party data platform for insights,

activation

and measurement. With a reach that encompasses

70 million consumers

and business professionals globally, and an extensive library of individual profile attributes collected through surveys,

Dynata

is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum - from strategy, innovation, and branding to advertising, measurement, and optimization.

Dynata

serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at

www.dynata.com

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE / Minority / Female / Veteran / Disabled / Sex / Sexual Orientation / Gender Identity or Expression / Race / Color / National Origin / Age / Religion / Genetic Information / Marital Status / Height / Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

The base salary range for this position in is $100k-$145k / yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.

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