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VP, Enterprise Corporate Communications

VP, Enterprise Corporate Communications

Blue Cross and Blue Shield of North CarolinaChapel Hill, NC, United States
12 days ago
Job type
  • Full-time
Job description

Job DescriptionCuraCor is seeking a dynamic, strategic, and results-driven Vice President of Enterprise Corporate Communications. This leader will be responsible for shaping and executing a comprehensive communications strategy that strengthens CuraCor and Blue Cross NC's reputation, supports business growth, deepens employee engagement, and protects the organization through proactive risk and crisis management.

The ideal candidate will combine high-level strategic thinking with strong operational leadership, including the use of data, analytics, and AI tools to drive messaging precision and business impact.

Travel Expectations : Minimum once a month travel, approximately 12-15 visits annually to our Durham, NC campus.What You'll Do : Strategy and LeadershipDevelop and lead a company-wide, integrated communications strategy aligned to business objectives, brand positioning, and growth priorities.

Serve as a trusted advisor to executive leadership on reputation management, media relations, employee communications, and emerging issues.

Lead, inspire, and grow a high-performing team across internal and external communications, crisis communications, media relations, and communications analytics.

Internal CommunicationsBuild a transparent, engaging internal communications ecosystem that informs, aligns, and motivates employees at all levels.

Oversee executive communications, including messaging, town halls, video communications, and leadership visibility campaigns.

Foster a unified company culture during times of transformation and growth.

External Communications and Media RelationsLead proactive media engagement to enhance visibility of CuraCor and Blue Cross NC's innovation, thought leadership, and community impact.

Support corporate storytelling that highlights the company's role in improving health for all.

Manage relationships with media outlets, industry influencers, and key stakeholders to enhance visibility and credibility.

Crisis Communications and Risk ManagementDevelop and maintain comprehensive crisis communications plans.

Serve as communications lead in times of crisis, ensuring timely, strategic, and transparent messaging internally and externally.

Monitor emerging risks and coordinate rapid response strategies.

Data, Analytics, and Artificial IntelligenceImplement AI-powered tools for media monitoring, sentiment analysis, content creation, and performance measurement.

Drive a data-first approach to measure communications effectiveness (internal engagement, media impressions, share of voice, sentiment, etc.).

Translate analytics insights into actionable recommendations to optimize communication efforts.

What You Bring : 15+ years of progressive experience in corporate communications, including leadership roles; health care or health solutions industry experience strongly preferred.

Proven success driving business results and brand elevation through strategic communications.

Expertise in internal communications, external communications, media relations, issues / crisis management, and digital engagement.

Strong familiarity with communications analytics, media monitoring platforms, and AI-based communication tools (e.g., generative AI for content, AI-powered social listening).

Exceptional leadership, collaboration, and cross-functional influence skills.

Outstanding writing, messaging, and storytelling capabilities.

Bachelor's degree in Communications, Public Relations, Journalism, or related field (Master's degree preferred).

What You'll Get : The opportunity to work at the cutting edge of health care delivery with a team that's deeply invested in the community

Work-life balance, flexibility, and the autonomy to do great work

Medical, dental, and vision coverage along with numerous health and wellness programs

Parental leave and support plus adoption and surrogacy assistance

Career development programs and tuition reimbursement for continued education

401k match including an annual company contribution

Learn more

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Enterprise Corporate • Chapel Hill, NC, United States

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