Market Research Analyst

Distribution Partnerships Specialist

The Distribution Partnerships team oversees $2B of the company's annual revenue and is responsible for all aspects of Online Travel Agents (OTAs), Travel Management Companies (TMCs), leisure agencies, wholesalers, consortia, Global Distribution Systems (GDS), and Online Booking Tools (OBTs).

A Day in the Life : As an individual contributor and reporting within the sales division, this role will report to the Senior Director, Distribution Partnerships. The Specialist, Market Research, will be responsible for overseeing all aspects of the company's competitive placement through third-party partners and general market conditions. Minimum Salary $75,000

What You'll Do

• Monitor third-party and competitive distribution channels (direct websites, apps, and other booking sources), both manually and automated through data, to determine our brand product displays, accuracy of information, merchandising, labeling, review scores, positioning in sort order and new competitor products.
• Report changes that occur and adjustments that are needed for Hertz to become more competitive.
• Collect, analyze, and interpret data to provide actionable insights that support strategic decision-making; make recommendations for new products or adjustments as necessary.
• Provide detail and thorough research of all areas of marketplace conditions.
• Liaise with internal departments including Revenue Management, Technology, Product, Marketing, and others to support decision making and changes as needed to ensure our data feed to partners is accurate and up-to-date.
• Partner with rate canvassing providers to obtain market data Lead and / or support project status meetings, create schedules, identify potential issues, and ensure on-time delivery of projects. Provides clear and actionable updates to leadership on project implementations and commercial objectives.

What We're Looking For

What You'll Get

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability / veteran