Director of Product Management - Subscriptions

Director of Product Management

CNN is seeking a strategic and results-oriented Director of Product Management to lead our subscriptions product team and help expand our streaming and digital subscription offerings. This role is responsible for driving the execution of our subscription strategy across our portfolio of streaming and digital products. With millions of users engaging with our content daily, we are focused on building delightful, high-performing subscription experiences to drive CNN's future growth and this role will be a critical part of this mission. You will oversee a team focused on maximizing subscriber acquisition, retention, and lifetime value through innovative product experiences, data-driven decision-making, and cross-functional collaboration.

Your Role Accountabilities

Product Strategy : Define and lead the product strategy for our direct-to-consumer subscription portfolio, driving clarity in a fast-evolving market. Identify high-impact opportunities to grow acquisition, retention, and lifetime value. Align cross-functional stakeholders around our product strategy and translate strategy into actionable roadmaps that deliver measurable results.

Team Leadership : Manage and develop a high performing team of collaborative, data-driven product managers, elevating standards around product discovery, experimentation, and customer insights.

Subscription Champion : Act as the key product voice for subscriptions and advocate for cohesive subscriber experiences across the organization. Influence cross-functional priorities and roadmaps across marketing, other product teams, data, and design.

Data, Insights, and Innovation : Leverage behavioral data, streaming and digital subscription market trends, and customer feedback to guide product strategy and prioritization, and drive product innovation.

Communication : Regularly represent subscription product priorities and roadmap at all levels of the organization, including executive leadership. Use compelling storytelling and data to drive cross-functional alignment and inform company-level decision-making.

Qualifications & Experience

9+ years of product management experience, with at least 4 years in direct-to consumer subscription-based businesses, ideally in digital media, streaming, or related fields.

Demonstrated success driving product strategy and execution in a cross-functional environment.

Inspirational leader with track record of managing and mentoring high performing product managers.

Expertise in product discovery, user-centered design, A / B testing, and agile development methodologies.

Deep understanding of subscription KPIs (conversion rate, churn rate, ARPU, LTV, CAC, and NPS) and how to use them to guide business decisions.

Exceptional cross functional collaboration and stakeholder management skills; able to influence and align stakeholders across teams without formal authority.

Excellent communication and storytelling ability across all levels of the organization, including experience presenting to executive stakeholders.