Director, Digital Brand Activation

Growth- And Improvement-minded Leader

We're seeking a leader to build a purpose-built, customer experiencedriven omnichannel engine across our U.S. Animal Health portfolio. You will lead a team that owns digital demand creation and customer experience for veterinarians, producers, distributors, and pet owners across companion animals (canine, feline), equine, and livestock (beef, dairy, swine, poultry, aquaculture). Reporting to the Executive Director, Channel Operations & Engagement, you will connect brand teams, inside / field sales, and customers to deliver measurable revenue impact, increased market share, and a best-in-class digital experience.

Strong communication across the organization with key outcomes are a contributor to the success of this role. Key responsibilities may include, but are not limited to :

• Strategic Planning Communications :
• Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth.
• Define scalable initiatives and align them with market delivery roadmaps.
• Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing / Digital Activation.
• Digital Targeting and Marketing :
• Use industry-leading data and analytics to improve targeting and closing, aligning across the four business units.
• Coordinate messaging and content development, delivery, and refinement with cross-functional teams.
• Establish metrics for monitoring and optimizing customer journey and budget efficiency.
• Launch and optimize campaigns across website / portal, email / SMS, marketing automation, paid search / social, webinars / CE, e-detailing, and channel portals.
• Integrate with e-commerce, clinic / distributor ordering platforms, rebates, loyalty, and practice enablement kits to connect awareness to transaction.
• Design geo- and species-targeted programs for rural producers and mixed practices; address access and language needs (English / Spanish).
• Market Intelligence & Research :
• Stay abreast of industry trends, competitor activities, and customer needs to inform product development and marketing strategies.
• Interpret internal and external business challenges and recommend best practices to improve products, processes, or services.
• Utilize understanding of industry trends to inform the decision-making process.
• Commercial Excellence :
• Develop commercial expertise across business units and functions, product lines, markets, sales processes, or customer groups.
• Drive tool implementation to ensure delivery across large and / or diverse sales territories.
• Collaboration with Cross-Functional Teams :
• Work closely with the respective marketing teams within the organization along with sales, product development, regulatory affairs, customer service, and other cross-functional teams to ensure an omnichannel approach to customer-facing interactions.
• Performance Analytics :
• Establish key performance indicators (KPIs) and utilize data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting.
• Provide regular reports and insights to the business and leadership teams.
• Oversee customer experience strategy and omnichannel delivery, reporting impact and plan to brand and business leaders.
• Global and Regional Strategy :
• Collaborate with Global teams to align regional activity with global campaigns.
• Interpret global strategy and convert into market-specific omnichannel approaches.
• Other :
• Identify capability gaps and opportunities for synergy across U.S. business.
• Oversee customer experience strategy and omnichannel delivery, reporting impact and plans to leadership.

Required Background & Education :

Required Skills / Abilities :

Required Skills : Business Strategies, Change Management, Digital Brand Strategy, Digital Marketing, Direct Marketing, Global Strategy, Key Performance Indicators (KPI), Marketing, Results-Oriented, Strategic Leadership, Strategic Planning, Team Leadership

Preferred Skills :

The salary range for this role is $169,700.00 - $267,200.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.