Product Marketing Campaign Manager

Job Description

Job Description

Description :

The Campaign Manager is key to ensuring the successful execution of the company’s growth strategies by designing, implementing, measuring, and continuously improving product-related campaigns. The campaign leader owns multi-channel downstream marketing initiatives, including product launches, awareness and lead-generation campaigns, clinical & commercial event marketing programs and tactics, and miscellaneous product-related projects.

This full-time position is based in a Kerecis office and reports to the Vice President of Product Management & Product Marketing.

Essential Functions

• Lead multi-channel campaign strategy, planning, and execution across clinical care settings and brands
• Manage launch of new products, indications, and clinical evidence, ensuring substantial awareness
• Generate demand among current and prospective customers and patients, creating relevant and timely engagement opportunities for Sales teams across segments (Surgical, Burn, Wound)
• Develop and maintain in-depth knowledge of current Kerecis literature, collateral, videos, clinical studies, and other assets in order to leverage the full body of knowledge effectively and efficiently
• With VP Product Management and Marketing, establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations as needed
• Lead product-related projects as needed
• Act as steward of established processes and workflows, ensuring they are understood and adhered to

Secondary Functions

Requirements : Competencies

Education & Experience

Anticipated periodic travel to tradeshows, conferences, and medical events : 10%

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. Kerecis is an equal opportunity employer.