Director of Marketing and Communications

NORTHWEST NAZARENE UNIVERSITY

ENROLLMENT

Director of Marketing and Communications

Description of Position

The Director of Marketing and Communications will cast vision, set goals, and implement plans for marketing of traditional, graduate, and professional studies programs, in multiple disciplines, with the overall goal of growing enrollment. The Director of Marketing and Communications will have a passion for the university's mission and the competitive drive to expand the reach of the university, ultimately attracting students to enroll at NNU.

This position is an exempt, full-time position that reports to the Vice President for Enrollment Management.

Essential Functions

The duties and responsibilities of this position include, but are not limited to :

• Leads and motivates a team of marketing professionals, providing guidance, coaching, and support to achieve team objectives.
• Develops and implements comprehensive marketing plans and strategies to achieve enrollment growth.
• In partnership with both admissions teams, identifies effective marketing strategies and activities that reach new students.
• Ensures that brand building and consistency are achieved and adhered to.
• Gives primary oversight of all matters pertaining to marketing and communications of the university.
• Is responsible for the messaging, branding, and overall look of NNU.
• Ensures that all determined campus programs, entities, and offices have program-specific marketing plans created and executed.
• Oversees the creation, execution, and analysis of marketing campaigns across various channels (digital, print, social media, website, etc.).
• Works with the Office of Academic Affairs when new or re-visioned programs are being considered to provide messaging and strategic plans and equip personnel for program launch.
• Works to foster a partner-focused ethos across the campus in all matters related to marketing and communications.
• Serves as the institutional liaison for third-party marketing relationships.
• Manages the marketing budget, allocating resources effectively.
• Analyzes competitor marketing strategies to identify emerging trends that can inform marketing decisions.
• Monitors and analyzes the effectiveness of marketing campaigns and initiatives and determine action steps from the analysis.
• Experience with various marketing channels, including digital marketing, social media, content marketing, and traditional advertising.
• Maintains a personal portfolio of marketing contacts.
• Serves as a member of the Enrollment Leadership team.
• Performs other duties as assigned.

Requirements

Required Qualifications

Compensation

Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision, and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development, and a retirement program.

Application Process

To be considered for this position, a complete application packet must be received. The completed application packet will include the following :