Talent.com
Sr. Director, Shopper & Field Marketing
Sr. Director, Shopper & Field MarketingGT'S Living Foods • Dayton, OH, US
Sr. Director, Shopper & Field Marketing

Sr. Director, Shopper & Field Marketing

GT'S Living Foods • Dayton, OH, US
1 day ago
Job type
  • Full-time
Job description

Sr. Director, Shopper & Field Marketing

At GT's Living Foods, we're more than just a company we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements :

  • 10+ years of experience in CPG marketing with a strong focus on shopper and in-store strategy.
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred
  • Passion for health, wellness, and beverage categories is a strong plus.

Job Responsibilities :

The Sr. Director, Shopper & Field Marketing will lead the strategy and execution of shopper-focused marketing programs across retail partners and regions. This includes in-store activation, retail media planning, and field marketing initiatives that enhance brand presence, drive conversion, and support long-term customer relationships. Reporting to the Sr. Vice President of Marketing, the ideal candidate brings deep experience in CPG marketing and retail collaboration, with the ability to translate brand strategy into compelling shopper experiences.

Essential Duties :

  • Develop and lead comprehensive shopper marketing strategies tailored to the needs of retail partners and consumer behaviors.
  • Oversee in-store marketing efforts including displays, signage, promotions, and merchandising support.
  • Design scalable activation toolkits to support new product launches, category resets, and national brand initiatives.
  • Collaborate with Sales and Brand teams to ensure alignment on promotional planning and customer marketing programs.
  • Work closely with creative partners to develop assets that reflect both brand equity and retail requirements.
  • Manage relationships and campaigns across key retail media platforms (e.g., Amazon, Instacart, Walmart Connect), ensuring alignment with overall marketing and sales goals.
  • Support the integration of digital media with in-store efforts to deliver a consistent shopper journey across touchpoints.
  • Track and evaluate campaign performance, refining plans based on insights and retailer feedback.
  • Guide regional marketing and field activation efforts to support market-specific priorities, drive trial, and reinforce brand visibility.
  • Partner with field teams and agencies to execute sampling, local partnerships, and event-based initiatives.
  • Ensure field teams are equipped with the tools, messaging, and resources required to represent the brand effectively at the local level.
  • Lead and develop a high-performing shopper and field marketing team; foster a culture of collaboration, accountability, and strategic thinking.
  • Serve as a cross-functional connector between Sales, Brand Marketing, Field, Finance, and external partners.
  • Manage the shopper marketing budget with discipline, linking spend to strategic objectives and measurable outcomes.
  • Apply data, consumer insights, and market trends to guide planning and optimize program effectiveness.
  • Knowledge, Skills, & Abilities :

  • Demonstrated success leading retailer-specific marketing programs across grocery, natural, mass, and club channels.
  • Experience managing field marketing teams or initiatives is strongly preferred.
  • Proficiency with retail media networks and understanding of digital shelf dynamics.
  • Strategic mindset with strong project management, analytical, and communication skills.
  • Collaborative leader with a thoughtful, organized approach to execution in complex retail environments.
  • GT's Employee Experience (Benefits / Perks) :

  • Health Insurance : Medical, Dental, Vision, and Life Insurance
  • 401K with Matching
  • Employee Assistance Program
  • Discounts on the amazing GT's product line
  • Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!
  • Job Details :

  • Work Hours : Business Hours, Remote
  • Pay Range : $170,000 to $210,000, bonus eligible
  • GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.

    Create a job alert for this search

    Sr Director Marketing • Dayton, OH, US

    Related jobs
    Director of Admissions and Marketing

    Director of Admissions and Marketing

    CareCore at Mary Scott • Dayton, Ohio
    Full-time
    Quick Apply
    An established and reputable Skilled Nursing Facility in the Dayton area is seeking an.Admissions and Marketing Director. This role is ideal for a motivated professional with experience in Long-Term...Show more
    Last updated: 2 days ago
    Account Executive

    Account Executive

    Pace Analytical Services, LLC • Englewood, OH, United States
    Full-time
    Monday through Friday, 8 : 00 AM - 5 : 00 PM.Are you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward. to innovate and advance all aspects ...Show more
    Last updated: 30+ days ago • Promoted
    Life Enrichment Associate

    Life Enrichment Associate

    St. Leonard • Dayton, Ohio, United States
    Full-time
    Leonard has an exciting opportunity for a Life Enrichment Associate position.Our beautiful 240-acre campus is one of the largest Continuing Care Retirement Communities in the United States.Leonard ...Show more
    Last updated: 2 days ago • Promoted
    Sales Director - Aerospace & Defence USA

    Sales Director - Aerospace & Defence USA

    iCOMAT • Dayton, Ohio, US
    Full-time
    Quick Apply
    COMAT is an Advanced Manufacturing business, which provides state-of-the-art lightweighting solutions based on the Rapid Tow Shearing (RTS) process. We are proud to collaborate with the world’s top ...Show more
    Last updated: 30+ days ago
    Associate Manager of Environmental / PSM

    Associate Manager of Environmental / PSM

    Smithfield Foods • Springdale, OH, United States
    Part-time
    Our team members receive industry-competitive salaries and are eligible for great benefits packages : ??.Annual Bonus Earning Potential. Comprehensive Health Insurance, Retirement Benefits and More.Ed...Show more
    Last updated: 30+ days ago • Promoted
    Associate Director, Private Markets

    Associate Director, Private Markets

    SS&C • Union, Ohio, USA
    Full-time
    As a leading financial services and healthcare technology company based on revenue SS&C is headquartered in Windsor Connecticut and has 27000 employees in 35 countries.Some 20000 financial serv...Show more
    Last updated: 27 days ago • Promoted
    Community Marketing Representative III- Must reside in Hamilton County Ohio or c

    Community Marketing Representative III- Must reside in Hamilton County Ohio or c

    Veterans Staffing • Dayton, OH, US
    Full-time
    Community Marketing Representative III.The Community Marketing Representative III is responsible to develop strategy for productive relationships with public and private community partners to promo...Show more
    Last updated: 16 hours ago • Promoted • New!
    Community Outreach Liaison - Marketing

    Community Outreach Liaison - Marketing

    Ohio's Hospice • Dayton, OH, United States
    Full-time
    What You Should Know About the Community Outreach Liaison Role : .This is a full-time position serving the Middletown Ohio, Butler / Warren Counties. Schedule will include Monday-Friday with hours of 8 : ...Show more
    Last updated: 2 days ago • Promoted
    Marketing Engagement and Stewardship Manager

    Marketing Engagement and Stewardship Manager

    Boys & Girls Club of Dayton • Dayton, OH, US
    Full-time
    Quick Apply
    The Marketing, Engagement & Stewardship Manager is a dynamic and creative professional responsible for leading the Club’s marketing, digital fundraising and storytelling efforts.This role...Show more
    Last updated: 19 days ago
    Travel Echo Tech - $2505.8 / Week

    Travel Echo Tech - $2505.8 / Week

    FlexCare • Englewood, OH, US
    Full-time
    FlexCare is seeking an experienced Echo Tech for an exciting Travel Allied job in Englewood, OH.Shift : 4x10 hr days Start Date : 12 / 22 / 2025 Duration : 13 weeks Pay : $2505. Why Clinicians Choose FlexCa...Show more
    Last updated: 9 hours ago • Promoted • New!
    Community & Economic Development Director

    Community & Economic Development Director

    CITY OF MIDDLETOWN • Middletown, OH, US
    Full-time
    Community & Economic Development Director City of Middletown The Community & Economic Development Director position within the City of Middletown coordinates efforts to enhance and diversify the ci...Show more
    Last updated: 30+ days ago • Promoted
    Outside Sales Representative

    Outside Sales Representative

    American Equipment HR LLC Careers • Milford, Ohio, US
    Full-time
    American Equipment Holdings, is one of the leading Industrial Weighing solutions providers in the United States.Over the years, our ability to grow and set ourselves apart from the competition is t...Show more
    Last updated: 30+ days ago • Promoted
    Interested in Future Dayton, OH Opportunities

    Interested in Future Dayton, OH Opportunities

    EXPANSIA • Dayton, OH, United States
    Full-time
    EXPANSIA is a service-disabled veteran-owned company that empowers organizations to be mission ready now with data, people, and ecosystems. As experts in continuous-delivery methods that drive digit...Show more
    Last updated: 3 days ago • Promoted
    Director, Product Management

    Director, Product Management

    Comcast • Dayton, OH, US
    Full-time
    Universal Ads is seeking a dynamic and detail-oriented Product Manager to join our team and help shape the future of Universal Ads Manager and the UA Marketing API. In this role, you will collaborat...Show more
    Last updated: 12 days ago • Promoted
    Outside Sales Representative- Dayton, OH

    Outside Sales Representative- Dayton, OH

    System One • Vandalia, OH, US
    Full-time
    Job Title : Outside Sales Representative Location : Dayton, OH About the Role : Our client, a global leader in the fintech and payments space, is seeking a dynamic Outside Sales Representative to join...Show more
    Last updated: 30+ days ago • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Brookville, Ohio, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show more
    Last updated: 30+ days ago • Promoted
    Director of Marketing LTC

    Director of Marketing LTC

    Gpac • Montgomery, Ohio, United States
    Full-time
    Quick Apply
    The Director of Marketing and Admissions is responsible for managing the community inquiry and admission process while maintaining high occupancy and census levels. This role involves coordinating m...Show more
    Last updated: 22 days ago
    Area Director

    Area Director

    WhiteWater Express Car Wash • Kettering, OH, US
    Full-time
    Quick Apply
    Area Director At WhiteWater Express, we are more than just a car wash; we are a company built on respect, communication, and a passion for people. Our dedicated team members are leaders within the c...Show more
    Last updated: 12 days ago