Director of Demand Generation

Director of Demand Generation

Xpansiv, a trailblazer in the energy and environmental commodities market, operates the integrated, open, and neutral market platform designed to accelerate the global energy transition. Xpansiv provides thousands of market participants and intermediaries with access to the widest possible range of energy transition markets, through its suite of solutions, including the world's largest environmental commodities trading platform, where billions of assets cross per year. Xpansiv's end-to-end technology platform services the entire life cycle of environmental commodities, connecting diverse markets and market participants across the world and enabling stakeholders to deliver transparent and trusted environmental claims to address the growing demand for energy transition. Leveraging its extensive industry knowledge and proven technology portfolio, Xpansiv assists companies seeking to identify and mitigate risk, streamline the management of their environmental assets, and comply with regulations, caps and commitments.

Position Summary : If you're a marketer who thrives on building and you're passionate about driving the energy transition, this is an opportunity you won't find anywhere else.

As Director of Demand Generation, you will build the function from the ground up and put your imprint on Xpansiv's growth journey. You'll develop the strategies, plans, and programs in close collaboration with sales, marketing, and business line colleagues to build a scalable pipeline and revenue engine. Reporting to the VP of Marketing, you'll benefit from the stability of a well funded, financially healthy business while pursuing global growth opportunities in renewable energy, clean fuels, wholesale power, and more. Join us and make an outsized impact in an emerging clean tech leader!

Key Responsibilities :

• Strategy and Priority Setting : Own the demand strategy, plan, and budget, with responsibility for sourced pipeline targets; your leadership will help drive our efficient growth
• Audience Focus : Partner with sales and business line leaders to continually refine ICP and target personas and prioritize accounts; your insights and collaboration will ensure our programs are on-target and aligned
• Channel Execution : Design and run a multi-channel program portfolio across paid search / social, email, webinars, website optimization, and more; your channel expertise will help us find and capture the most promising opportunities
• Offer Development : Create compelling offers and work with marketing colleagues on assets and landing pages; your understanding of target personas will power content and experiences that drive engagement and conversion
• Analysis and Insight : Perform regular funnel analysis and proactively problem-solve gaps with cross-functional partners; your analytical eye and understanding of the sales cycle will enable you to drive improved performance
• Testing and Learning : Build experimentation muscle that reveals insights about customers and channels; your curiosity and discipline will continually raise our game

Qualifications :

Bonus Points :

About You :

What can you expect throughout the interview process :

Step 1- Shortlisting of resume & Recruiter screening

Step 2- Hiring Manager MS teams call

Step 3- Interview with the team

Step 4- Case Study Interview

Step 5- Key Stakeholder + Final hiring manager interview

Base Salary

Compensation for this role will vary among specific regions due to geographic differentials in the labor market, actual pay will be determined considering factors such as relevant skills and experience, knowledge, education and training. However, compensation range for this role is expected to be as follows :

$170,000-$190,000

Here at Xpansiv, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in building trust and transparency in global efforts toward net-zero future. Xpansiv is committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law.

Note to Recruiters : Xpansiv does not accept unsolicited resumes or referrals from placement agencies, staffing vendors or other external parties seeking recruiting fees without a signed formal agreement.