Talent.com
Senior Manager, Lead Management

Senior Manager, Lead Management

Apollo.ioWashington, DC, US
30+ days ago
Job type
  • Full-time
Job description

Senior Manager, Lead Management

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest-growing in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in a unified platform. By helping revenue professionals find accurate contact information and automate outreach, Apollo.io turns prospects into customers. Apollo raised a Series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and counts JD Sherman, former President and COO of HubSpot, among its board members.

About the Role

We are seeking a collaborative and process-driven Senior Manager of Lead Management to align marketing and sales teams by gathering requirements from sales and ensuring robust lead tracking, scoring, and handoff processes. This role will optimize the lead lifecycle to enhance pipeline velocity and conversion rates, working closely with Marketing Operations and Analytics & Intelligence teams. The ideal candidate is a relationship-oriented leader with expertise in demand generation, lead management, and a passion for building seamless go-to-market processes in a high-growth environment.

Key Responsibilities

Sales Requirements & Alignment

  • Collaborate with sales leadership to gather and prioritize requirements for lead qualification, scoring, and segmentation, aligning with customer lifecycle stages for outbound efforts.
  • Translate sales needs into actionable specifications for the Senior Manager of Marketing Operations and Analytics & Intelligence teams to implement.
  • Establish service-level agreements (SLAs) for lead handoff and follow-up, ensuring seamless integration with Revenue Operations and accountability across teams.

Lead Tracking & Scoring

  • Partner with Analytics & Intelligence to develop and refine lead scoring models, leveraging sales feedback, third-party data (TPM), and performance metrics from the Apollo marketing database.
  • Collaborate with the Senior Manager of Marketing Operations to operationalize tracking systems for lead engagement across channels, ensuring integration with go-to-market tools (e.g., CRM, marketing automation platforms).
  • Monitor lead quality, conversion metrics, and database accuracy, iterating on processes to improve outcomes and ensure data cleanliness.
  • Pipeline Optimization

  • Oversee lead nurturing programs, ensuring personalized and timely engagement to move prospects through the funnel, supported by nurture consulting from the Global Campaign and Demand Gen Support team.
  • Work with the Marketing Lead Engineer to integrate innovative tools and the custom marketing control plane for advanced lead management capabilities.
  • Identify and resolve bottlenecks in the lead-to-revenue pipeline, accelerating conversion cycles and enhancing sales handoffs.
  • Team Leadership & Collaboration

  • Mentor and guide a team of lead management professionals, fostering a culture of collaboration, innovation, and results-orientation.
  • Develop KPIs and dashboards in collaboration with Analytics & Intelligence to track lead management performance, contributing to senior leadership reporting.
  • Support the Senior Manager of Marketing Operations in maintaining the Apollo marketing database and managing the global communication preference center for opt-in / opt-out compliance.
  • Collaborate with cross-functional teams to align lead management with global campaign strategies and operational excellence initiatives.
  • Qualifications

  • 7+ years of experience in demand generation, lead management, or related roles, with at least 3 years in a management or leadership position.
  • Strong expertise in lead scoring, tracking systems, and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
  • Experience managing or leveraging marketing databases, ensuring integration with go-to-market tools and compliance with data regulations.
  • Proven ability to align marketing and sales teams in a B2B SaaS environment, with a focus on lifecycle-based segmentation and outbound targeting.
  • Strong collaboration and communication skills, with the ability to translate sales needs into technical requirements for operations and analytics teams.
  • Solid analytical skills with experience in performance reporting and data-driven decision-making.
  • Bachelor's degree in marketing, business, or a related field; advanced certifications (e.g., marketing automation, PMP) a plus.
  • We Are AI Native

    Apollo.io is an AI-native company built on a culture of continuous improvement. We're on the front lines of driving productivity for our customersand we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

    Why You'll Love Working at Apollo

    At Apollo, we're driven by a shared mission : to help our customers unlock their full revenue potential. That's why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

    We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our corewe're all for one, meaning you'll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

    If you're looking for a place where your work matters, where you can push boundaries, and where your career can thriveApollo is the place for you.

    Learn more here!

    Create a job alert for this search

    Manager Management • Washington, DC, US

    Related jobs
    • Promoted
    Senior Manager, Partner and Program Management, Global Cards

    Senior Manager, Partner and Program Management, Global Cards

    Marriott InternationalBethesda, MD, US
    Full-time
    Senior Manager, Partner and Program Management.The Senior Manager, Partner and Program Management is a key member of the Global Cards team, which is an exciting and growing part of the business and...Show moreLast updated: 2 days ago
    • Promoted
    Senior Manager, Capture Management (Defense Mission and Health S

    Senior Manager, Capture Management (Defense Mission and Health S

    Clearance JobsReston, VA, US
    Full-time
    Senior Capture Manager, Defense Mission & Health Solutions.Peraton is actively seeking a Senior Capture Manager, Defense Mission & Health Solutions, that has a proven track record of growing busine...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager, Category Management, Retail

    Senior Manager, Category Management, Retail

    Marriott InternationalBethesda, MD, US
    Full-time
    Senior Manager, Category Management, Retail.The Senior Manager, Category Management, Retail, is a key leader on the Enterprise Procurement team for Marriott Bonvoy Boutiques, Marriott's direct-to-c...Show moreLast updated: 9 days ago
    • Promoted
    Senior Manager, Sourcing Strategy & Transformation

    Senior Manager, Sourcing Strategy & Transformation

    XometryRockville, MD, US
    Full-time
    Senior Manager, Sourcing Strategy & Transformation.Xometry (NASDAQ : XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them...Show moreLast updated: 25 days ago
    • Promoted
    • New!
    Director, Technical Program Management - Secured Card

    Director, Technical Program Management - Secured Card

    Capital OneBALTIMORE, Maryland, United States
    Full-time +1
    Director, Technical Program Management - Secured Card.Are you interested in leading programs that deliver on critical business goals and build large scale products & platforms?.At Capital One, we’r...Show moreLast updated: 12 hours ago
    • Promoted
    Senior Organizational Change Management Lead

    Senior Organizational Change Management Lead

    RandstadWashington, DC, US
    Full-time
    Senior Organizational Change Management Lead.The Senior Organizational Change Management (OCM) Lead will drive enterprise-wide transformation and organizational maturity for our Randstad client in ...Show moreLast updated: 10 days ago
    • Promoted
    Asset Management - Senior Manager

    Asset Management - Senior Manager

    CFGIWashington, DC, US
    Full-time
    Asset Management - Senior Manager.Senior Manager Asset Management Accounting Advisory.Senior Managers will work closely with 'C-level' management of Fortune 500, mid-cap, and start-up companies.CF...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager, Product Management (Delivery Platform)

    Senior Manager, Product Management (Delivery Platform)

    Airlines Reporting CorporationWashington, DC, US
    Full-time
    Senior Manager, Product Management (Delivery Platform).It's a great time to join us at Airlines Reporting Corporation (ARC)! ARC accelerates the growth of global air travel by delivering forward-lo...Show moreLast updated: 3 days ago
    • Promoted
    Senior Manager, Benefits Transformation Initiative

    Senior Manager, Benefits Transformation Initiative

    Aspen InstituteWashington, DC, US
    Full-time
    The Senior Manager is a core member of the Aspen Institute Financial Security Program's Benefits Transformation Initiative. This initiative is founded on the vision that everyone in America should b...Show moreLast updated: 19 days ago
    • Promoted
    Management Manager

    Management Manager

    Keller Executive SearchBaltimore, MD, US
    Full-time
    This is a position within Keller Executive Search and not with one of its clients.As the Management Manager in Baltimore, this senior role is accountable for shaping management strategy and deliver...Show moreLast updated: 21 days ago
    • Promoted
    Senior Director Capture Management

    Senior Director Capture Management

    Northrop GrummanFalls Church, VA, US
    Full-time
    At Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come.Our pioneering and i...Show moreLast updated: 30+ days ago
    Senior Baseline Management Task Lead

    Senior Baseline Management Task Lead

    Stahl CompaniesWashington DC, US
    Full-time
    Quick Apply
    Senior Baseline Management Task Lead.STAHL Companies provides the Program Management for its Channel of Commercial Technology companies in Government that consist of Small Businesses and New Techno...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director, Capture Management

    Senior Director, Capture Management

    AmentumChantilly, VA, US
    Full-time
    Senior Director, Capture Management.Amentum is a global leader in advanced engineering and innovative technology solutions, trusted by the United States and its allies to address their most signifi...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager, Analytics

    Senior Manager, Analytics

    JustAnswerWashington, DC, US
    Full-time
    JustAnswer is the leading AI + Human professional services platform, on a mission to revolutionize how people access expert help. Since 2003, we've connected millions of customers across 196 countri...Show moreLast updated: 5 days ago
    • Promoted
    Management Consulting Senior Manager

    Management Consulting Senior Manager

    Clearance JobsWashington, DC, US
    Full-time
    Management Consulting Senior Manager.Edera L3C is a fast-growing health information technology (IT) consultancy that addresses today's issues and helps create tomorrow's solutions by connecting the...Show moreLast updated: 12 days ago
    • Promoted
    Business Management Senior

    Business Management Senior

    Freddie MacFalls Church, VA, US
    Full-time
    At Freddie Mac, our mission of Making Home Possible is what motivates us, and it's at the core of everything we do.Since our charter in 1970, we have made home possible for more than 90 million fam...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director Capture Management

    Senior Director Capture Management

    Clearance JobsFalls Church, VA, US
    Full-time
    At Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come.Our pioneering and i...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director, Capture Management

    Senior Director, Capture Management

    Clearance JobsWashington, DC, US
    Full-time
    Senior Director, Capture Management.The Senior Director, Capture Management is a strategic leadership role responsible for driving business development and capture initiatives to secure contracts a...Show moreLast updated: 30+ days ago