Marketing Operations Manager

Overview

Data-driven and detail-oriented Marketing Operations Manager to lead a team of marketing specialists tasked with optimizing and scaling our organic search paid marketing and social media campaigns efforts across traditional and digital channels. This role sits at the intersection of marketing strategy analytics and operations ensuring campaigns run efficiently budgets are optimized and performance insights are translated into action.

Principal Duties & Responsibilities :

• Lead the planning execution and optimization of performance marketing campaigns across paid search paid social display programmatic and other acquisition channels.
• Direct daily campaign operations including targeting budgeting pacing A / B testing and performance tracking.
• Oversee collaboration with creative and content teams to ensure development of ad copy visuals and landing pages that support conversion goals.
• Monitor brand performance metrics and provide strategic insights for continuous improvement.
• Identify and implement opportunities to improve ROI reduce customer acquisition cost (CAC) and maximize lifetime value (LTV).
• Build and maintain performance dashboards and reporting frameworks using tools such as Google Analytics Looker Studio or Tableau.
• Analyze campaign KPIs (e.g. CTR CPA ROAS conversion rate) to guide strategic decision-making.
• Conduct data audits to ensure tracking accuracy and data integrity across platforms.
• Translate complex performance data into actionable recommendations for senior stakeholders.
• Manage integrations and workflows across advertising platforms analytics tools and CRM systems (e.g. HubSpot Salesforce).
• Streamline campaign setup and reporting processes to improve operational efficiency.
• Partner with finance and data teams to ensure accurate attribution spend reconciliation and ROI reporting.

Qualifications

Education

Special Instructions to Candidates

Required Experience :

Manager

Key Skills

Guest Services,Front Office,Gym,Document Control,Airlines

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1