Senior Vice President Marketing

Description

Marcus Theatres is seeking a Senior Vice President of Marketing to lead the development and execution of a bold, integrated marketing philosophy that elevates our brand and drives visionary direction across all markets. As a key member of the senior leadership team, this executive will design and implement innovative marketing strategies that increase brand awareness, customer loyalty, and market relevance. The ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative companies and has worked across the broad spectrum of today’s marketing channels. We are looking for a leader with strategic, creative and financial acumen, as well as a strong business intellect.

Reporting to the division President, this role oversees all facets of marketing and brand engagement, including digital strategy, studio and vendor partnerships, event marketing, social media, loyalty and rewards programs, public relations, and community outreach. If you’re a forward-thinking marketing executive with a passion for storytelling, brand building, and delivering meaningful customer experiences, we invite you to join Marcus Theatres and help shape the future of entertainment. This role is based out of our corporate offices in Milwaukee, WI.

As part of the Marcus Corporation, Marcus Theatres has proudly entertained audiences since our first theater opened in Ripon, WI, back in 1935. Now, as the fourth-largest theater circuit in the U.S., we bring the magic of movies to life with 995 screens across 78 locations in 17 states, operating under Marcus Theatres, Movie Tavern® by Marcus, and BistroPlex® brands. At Marcus Theatres, our passion is electric, fueled by the thrill of film and the drive to provide remarkable experiences. We’re dedicated to hiring exceptional talent who bring these experiences to life for every moviegoer.

What You Will Do :

• Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres’ overarching business objectives and strategic goals.
• Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact.
• Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities.
• Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.
• Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors.
• Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach.
• Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals.
• Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling.
• Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility.
• Represent Marcus Theatres as a thought leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy.

What We’re Looking For :

Note : the above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

Marcus Theatres is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination in our hiring and employment practices in accordance with all applicable laws.