Marketing Strategy Manager
JobFairGiant.comAuburn Hills, MI, US1 day ago
Job type
- Full-time
Job descriptionConnect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies Develop measurement strategies and KPI frameworks to track and optimize performance Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints Bachelor’s degree in Business Administration, Marketing, or a related field 10+ years of experience in marketing, with a focus on strategy and analytics Proven track record of developing and executing successful marketing strategies Strong analytical skills, with the ability to interpret complex data and make data-driven decisions. Experience in automotive industry and basic dealer operations Understanding of the relationship between tier 1 and tier 3 Familiarity with key marketing channels such as media, CRM, website, etc. Experience leading and inspiring cross-functional teams Exceptional communication and interpersonal skills Excellent data storytelling and executive level presentation skills Ability to turn ideas into scalable solutions Ability to thrive in a fast-paced, dynamic environment
Job Description
KEY RESPONSIBILITIES
Strategy
- Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences
- Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals
- Translate strategies into executable and measurable tactics that achieve marketing performance goals
- Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences
Data & Analytics
Technology
Collaboration
Location(s)
1000 Chrysler Drive, Auburn Hills, Michigan 48326, United States
Requirements
QUALIFICATIONS
Employment Type
Full-time
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Manager Marketing Strategy • Auburn Hills, MI, US