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Brand Manager, Marketing

Brand Manager, Marketing

YumPlano, TX, US
10 days ago
Job type
  • Full-time
Job description

Job Description

KFC Corporation, based in Plano, Texas, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world's largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America.

In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company's restaurant brands - KFC, Pizza Hut, and Taco Bell - are global leaders of the chicken, pizza, and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.

What You'll Be Serving Up :

You will play a critical role in supporting the growth of KFC US, managing and executing promotional plans that deliver exceptional value for new and existing customers and drive traffic to our nationwide restaurants. In your role, you will help shape our retail calendar, pricing, and merchandising approach to keep the brand top of mind for consumers and continue to strengthen our iconic brand.

Here's How You'll Spice Things Up :

Driving Value News and Pricing to drive sales, traffic, and profitability

  • Deliver exceptional value to consumers by defining value-driven promotional campaigns (limited time offers) as part of our national promotional calendar.
  • Drive positive economics for restaurants by building and validating the underlying business plans based on consumer, marketing, and financial analysis.
  • Ensure seamless execution by orchestrating cross-functionally to deliver against planned initiatives.
  • Drive continuous learning by assessing past results to inform the next wave of promotional activations.
  • Support a menu for growth that delivers on value by optimizing pricing.
  • Provide visibility across KFC US leaders, cross-functional teams and franchisee leaders and committees (NCAC).

Test and Validate Value-Driven Promotions

  • Develop a pipeline of value promotions that align to the calendar and value strategy.
  • Validate all facets of each value promotion via consumer screening and testing.
  • Facilitate the market testing of value promotions as a critical step in our validation process.

    • Leading and inspiring your team

  • Inspire and cultivate a high-performing team by communicating clear results-oriented expectations, mentoring and equipping the team with resources to meet objectives and grow their careers at KFC US.

    • What You Bring to the Table :

  • Education :

    • Bachelor's degree from an accredited 4-year university, preferably in Marketing, Marketing Research, or Social Science.

  • Experience :

    • 8+ years of relevant work experience with Bachelor's, 6+ years with Master's.

  • Skills :

    • Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers.

  • Proven ability to lead and inspire direct reports to achieve company objectives.
  • Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.
  • Strong analytical skills to interpret data and form action-able recommendations.
  • Exceptional project management capabilities, including driving great outcomes in a fast-paced environment.
  • Mindset :

    • Relentless in the pursuit of excellence and maintaining high standards.

  • Resourceful and adaptive in ambiguous situations with a proven ability to operate "in the grey."
  • Resilient in the face of obstacles and persistent in driving towards results.
  • Thrives in a collaborative environment and excels at inspiring and developing team members.

    • What's In It for You :

  • Lead transformative initiatives in value communication, pricing strategy, and merchandising that directly impact the success and profitability at KFC US.
  • Collaborate with high-performing team of experts dedicated to driving innovation and operational excellence across the system.
  • Enhance your leadership capabilities while influencing critical business decisions in a fast-paced and dynamic environment.
  • Play a pivotal role in shaping customer perceptions and delivering strategies that strengthen brand loyalty and market differentiation.

    • About Us

    KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world's largest restaurant company.

    Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company's restaurant brands - KFC, Pizza Hut and Taco Bell - are global leaders of the chicken, pizza and Mexican-style food categories.

    More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.

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    Brand Marketing Manager • Plano, TX, US