Director, Digital Marketing

Digital Marketing Director

At doTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.

Position : Digital Marketing Director

Location : Pleasant Grove Office

Department : Marketing

Reporting to : Vice President of Global Marketing

Position Overview

As the Digital Marketing Director, you will lead the strategic development, stewardship, and digital execution of d?TERRA's global marketing vision. This role is responsible for driving digital growth, online engagement, performance marketing, digital product storytelling, and digital-first market positioning.

Working closely with Marketing and Creative, the ideal candidate is a strategic, data-driven digital leader with deep expertise in multi-channel digital marketing, emerging technologies, online consumer behavior, and scalable online acquisition strategies. This position requires strong capabilities in optimizing digital content experiences, and managing market based and global digital operations, tools, and budgets.

You will oversee a broad spectrum of digital marketing functions including website content, social media, paid media, SEO / SEM, email marketing, marketing automation, content strategy, campaign analytics, digital product education, learning & development, and digital creative production.

Exceptional leadership, communication, and cross-functional collaboration are required to accelerate d?TERRA's digital marketing transformation.

Core Responsibilities

Digital Marketing Strategy Development and Leadership

• Partner with the Vice President of Global Marketing to define and execute a comprehensive digital marketing strategy that accelerates global brand growth, online enrollment, and customer retention.
• Build standardized, scalable digital frameworks to support product launches, brand campaigns, and education initiatives.
• Champion digital innovation, introducing best-in-class methodologies, tools, and data-driven marketing practices.

Digital Performance, Media, and Campaign Optimization

Digital Product Marketing & Launch Strategy

Digital Brand Storytelling & Positioning

Digital Education & Advocate Enablement

Digital Analytics, Market Insights & Reporting

Leadership, Development and Cross-Functional Collaboration

Budget Management and Resource Allocation

Events & Digital Experience Integration

The duties listed above do not define or include all tasks required of the post holder. Duties and responsibilities may evolve with business needs.

Qualifications and Experience

Education :

Experience :

Specialized Knowledge and Skills :

Leadership and Interpersonal Skills :

Preferred Experience :

Why Join Us

At d?TERRA, you'll be part of a global wellness movement that's making a difference in people's lives every day. We offer a supportive, innovative work environment where your ideas matter, your growth is encouraged, and your work has a tangible impact on our community of millions.

doTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.