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Senior Marketing Manager, CRM and Analytics

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Senior Marketing Manager, CRM and Analytics owns the campaign execution for email across Prelum (leads, in-funnel, Alumni and reactivation communication strategies as well as triggered and transactional campaigns) with a constant focus on optimization to achieve click-through rate, conversion, and other key engagement goals. In addition, assume responsibility for the quality of analysis that will inform key marketing decisions in both email and other channels across all segments. It is important that the Sr Manager is able to identify trends in the analytics data and participate in discussion related to possible decisions / outcomes based on their understanding.

Primary / Key Responsibilities

• Strong knowledge of CRM best practices and analytical methodologies for optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing
• Meet with key stakeholders to understand objectives and provide recommendations.
• Develop and oversee communication journeys that improve customer experience and engagement across all aspects of the student / customer lifecycle.
• Develop Marketing strategies, including personalization and dynamic content to maximize KPI and financial goals.
• Manage email marketing communications deployments (single sends and journeys) through Braze email platform to ensure deliverability and deliver on program goals.
• Oversee list segmentation and ensure data extracts for email deployments are accurate. Ensure Test and QA processes for all email deployments are completed regularly and accurately.
• Recommend and oversee testing and optimization plans including subject line testing and other qualitative driven testing methods.
• Recommend and oversee the segmentation strategy, cadence, sequencing, and dynamic content rule / logic for all email.
• Uncover performance insights and best practices through data analysis and reporting.

Minimum Qualifications

Preferred Qualifications

Beyond base salary, our comprehensive total rewards package includes :

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.

For full-time positions, Kaplan has two Salary Grades. This position is Salary Grade B : $64,000 - $100,000. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.

Location : Remote / Nationwide, USA