Executive Creative Director, Head of Brand

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, youll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Krakens focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security , crypto education , and world-class client support through our products like Kraken Pro , Desktop , Wallet , and Kraken Futures .

Become a Krakenite and build the future of crypto!

Proof of work

The Team

Krakens Brand & Creative team is dedicated to bringing our mission to accelerate world's transition to an open, transparent digital financial ecosystem. As the creative powerhouse behind Kraken, we shape its identity, crafting breakthrough campaigns and individual initiatives that establish Kraken as a cultural icon and category leader. Our work spans all branded surfaces social, partnerships, website, advertising and our products themselves ensuring a consistent voice, tone, and visual identity while inspiring and engaging both existing and future clients to drive growth and further the adoption of cryptocurrency worldwide.

As our Executive Creative Director and Head of Brand, you will lead a team of global brand, creative, social and design leaders to define and steer Kraken's creative vision across all consumer touchpoints from breakthrough advertising to culturally relevant social and partnership activations. Reporting to our Chief Marketing & Growth Officer and working closely with Product Marketing, Growth and Product Partners, youll build and lead a high-performing creative and brand team that consistently delivers on-brand, world-class work at the pulse of crypto.

Were looking for a seasoned, creative and brand leader, with a passion to be part of this financial revolution, who can guide multiple creative teams, define the creative strategy and production for all, and shape a brand that is defining the next generation of financial freedom. Set and execute the global creative vision for Kraken, ensuring all marketing, advertising, and brand initiatives reinforce our position as a category leader.

The opportunity

Lead and inspire Krakens creative leads to develop bold, high-impact creative that elevates our brand and drives business objectives.

Set and execute the global creative vision for Kraken, ensuring all marketing, advertising, and brand initiatives reinforce our position as a category leader.

Drive world-class advertising and campaigns across TV, digital, social, partnerships, and experiential activations, leveraging data-driven insights and cultural trends.

Own the brand and creative strategy, shaping Krakens identity and voice across all channels to ensure consistency and differentiation.

Champion crypto culture and develop reactive marketing and activations that engage both native crypto audiences and those new to the space.

Balance leadership and execution, seamlessly switching between guiding teams and executing high-level creative work as an individual contributor.

Oversee creative agency relationships, setting the vision, evaluating proposals, and ensuring high-quality execution.

Foster a culture of innovation, collaboration, and excellence within the creative org, hiring and mentoring top-tier talent.

Leverage AI to scale creative ideation and execution efficiently.

Develop a framework for measuring creative performance, applying qualitative and quantitative insights to drive continuous improvement.

Serve as a key creative advisor to Krakens executive leadership team, providing guidance on brand-building strategies and creative opportunities.

Skills you should HODL

15+ years of experience in creative leadership, with a diversified track record of success at global brands, agencies, and high-growth tech companies.

Proven ability to lead and scale high-performing creative teams, overseeing multiple disciplines including design, content, brand, and campaign execution.

Deep expertise in brand marketing and advertising, from high-profile campaigns (TV, digital, experiential) to disruptive cultural moments and scrappy, no-budget initiatives.

Strong executive presence, with experience presenting creative vision and securing buy-in for bold and disruptive ideas at the C-suite level.

Exceptional storytelling skills and a strategic mindset, with the ability to translate business objectives into compelling creative.

Crypto-native : You understand the ethos, language, and culture of crypto. You know how to speak authentically to the community while making the space accessible to newcomers.

Track record of global campaign success, with portfolio highlights including award-winning creative, viral brand moments, digital transformation projects, or category-defining product launches.

Data-driven mindset, with experience leveraging insights to refine creative strategy and improve performance.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we dont tolerate discrimination or harassment of any kind. Whether thats based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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