Marketing Enablement / Operations Program Manager

Marketing Enablement / Operations Program Manager Cupertino, California, United States Software and Services Description Partner with Acquisition and Engagement Marketing leads to support campaign planning from concept through launch and ongoing optimization.Collaborate with Marketing, Product, and Engineering teams to identify challenges and co-create solutions through improved intake processes, tool development, and workflow enhancements.Develop and refine processes that support consistent and scalable customer messaging while meeting the needs of our partners.Work with external partners to ensure accurate integration and testing of the full customer journey—focusing on delivering exceptional, inclusive experiences.Lead cross-functional meetings and communications to align partners on end-to-end campaign execution. This includes collaborating with teams across Marketing, Data Science & Analytics, Readiness, Product, and external collaborators.Drive successful project outcomes by managing timelines, landmarks, and budgets—ensuring that goals are achieved through effective planning and inclusive teamwork.Proactively identify areas to improve efficiency, quality, and scale using innovative data and technology solutions.Oversee marketing operations systems that support acquisition and engagement efforts across all Apple Wallet offerings.Lead user acceptance and production testing to ensure quality and functionality of acquisition campaigns.Streamline campaign intake processes in collaboration with project managers to enhance consistency and reduce friction.Contribute to new product development, particularly in areas related to data flow and marketing system architecture.Lead projections to completion meeting business goals while staying on budget and schedule.Deliver high-quality marketing initiatives on time and on budget, from ideation to case development to requirements documentation to post-launch maintenance. Minimum Qualifications

You bring a strong record of success in professional or personal pursuits and enjoy learning and growing through new challenges. You are passionate about crafting thoughtful, data-driven customer experiences and are motivated by technology. You build trust and alignment across diverse teams, exercising influence with empathy and clarity. You communicate clearly—verbally, visually, and in writing—and can tailor messages to different audiences. You are familiar with process improvement and project management methodologies and balance your technical understanding with a business attitude, using both to tackle problems creatively. You are organized, meticulous, proactive, and passionate about outcomes. Preferred Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus. 15+ years of experience in marketing operations, program management, or similar roles. We value expertise, but also encourage applicants with proven experience at any level to apply. Background in the financial services or FinTech industries is helpful, but not required. Process flow mapping experience At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

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Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note : Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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