Marketing Director / Head of Marketing

1. Marketing Director / Head of Marketing

Location : On-site – Virginia Beach, VA

Type : Full-Time

Role Summary :

As the Marketing Director at ICON Smile Studios, you will lead the development and execution of integrated marketing strategies across multiple dental specialty locations. You’ll be responsible for driving patient acquisition, managing campaign performance, and optimizing all marketing operations in collaboration with our digital agency, HIP Creative.

Key Responsibilities :

Own and manage the full-funnel marketing strategy across all ICON Smile Studio locations

Supervise HIP Creative and hold them accountable for lead generation and ROI

Oversee campaign calendar for orthodontics, periodontics, and pediatric dentistry

Build and manage internal marketing team members and contractors

Track and report KPIs : Leads, CPL, Conversion %, CAC, ROI, Revenue per Start

Coordinate with clinical and front office teams to ensure alignment across departments

Lead high-impact events like Invisalign Experience, location launches, and study clubs

Participate in EOS meetings and establish Rocks and scorecards for the marketing function

Ideal Qualifications :

5+ years of experience in healthcare or dental marketing

Proven ability to manage campaigns, optimize performance, and deliver measurable results

Strong digital marketing knowledge (Google Ads, Meta, SEO, HighLevel, Jarvis)

Excellent communication, leadership, and organizational skills

Strategic thinker with a hands-on, execution-oriented mindset