Senior Performance Marketing Manager

Senior Performance Marketing Manager

We are seeking a Senior Performance Marketing Manager for a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and driving EBITA. This is a hands-on role, building campaigns from the ground up with support of a creative team. Candidates must be commutable 5 days per week. Responsibilities include : owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead), TikTok ads and coordination with TikTok Shop affiliates, and performance management of influencer / affiliate programs (CAC-positive focus). You will also own strategy, execution and account rebuilds, build a UGC and ad creative pipeline for Meta / YouTube / TikTok, set performance targets and own Email & SMS lifecycle strategy (Klaviyo), provide daily / weekly reporting across all paid channels, and own an A / B testing roadmap for performance pages. Experienced working in Shopify and managing budgets upwards of $150-200K per month in spend are required. Requirements include 5+ years running DTC paid acquisition, deep experience with Meta ads, Google Search, Google Shopping, PMAX, YouTube ads, retargeting across multiple platforms, proven experience in digital marketing with a focus on performance-driven strategies, familiarity with Shopify and its functionalities for online store management, proficiency in email marketing platforms such as Klaviyo, ability to analyze data using tools like Google Analytics to inform decisions, experience with subscription-based services and optimization workflows, skilled at developing and managing A / B testing processes for web pages, and understanding LTV, payback windows, contribution margin, and how they roll up to EBITDA. Bonus for CPG experience.