Marketing Manager, Health Plans (64703)

Job Details

Description

Curana Health is a provider of value-based primary care services exclusively for the senior living industry, including in nursing homes, assisted / independent living facilities, CCRC / life plan communities and affordable senior housing communities. Curana Health serves more than 1,100 senior living community partners across 30 states and participates in both the MSSP ACO, ACO Reach and Medicare Advantage programs with CMS. Backed by more than $300M in venture capital funding, the organization is poised to disrupt care delivery in senior living on a meaningful scale through innovative care models and applied analytics.

Summary

The marketing manager focuses on account management, building partner relationships, developing, and delivering quality marketing materials that adhere to brand standards and supporting the curation of member journey mapping and retention.

Account Management :

• Work collaboratively with marketing team, plan leaders, executive team, and sales team to adapt or create new marketing tactics, deliverables, messaging, and design to support member retention and growth and meet external stakeholder’s expectations and maintaining brand standards Interpret creative direction and technical information and turning them into persuasive copy concepts Ensure all content adheres to brand voice, style guidelines, and consistency in messaging across all marketing channels. Ensure all marketing efforts comply with industry regulations, including CMS regulations, and collaborate with legal teams to mitigate risks Monitor brand perception and implement strategies for enhancement
• Monitor and analyze brand performance metrics, including brand awareness, and customer satisfaction. Track KPIs, and generate reports to assess the success of marketing initiatives
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Create and manage project timelines for assigned plan marketing deliverables Recommend marketing processes / workflow efficiencies related to role Properly track and document approvals for plan marketing deliverables Curate and lead bi-weekly to monthly partner presentations for assigned plans providing meeting minutes and action items to align marketing goals and project deadlines (Approximately 4 meetings a month)

Content Curation and Management :

Digital Management

Qualifications

Knowledge and Skills

Curana Health is dedicated to the principles of Equal Employment Opportunity. We affirm, in policy and practice, our commitment to diversity. We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable or state law, genetic information, or any other characteristic protected by applicable federal, state and local laws and ordinances.

The EEO policy applies to all personnel matters as outlined in our company policy including recruitment, hiring, transfers, and general treatment during employment.