VP, Grocery Sales : West

Vp, Grocery Sales : East

Utz Quality Foods is seeking a VP, Grocery Sales : East to join our Sales team. The Vice President of Grocery Sales will build and develop strategic customer growth, partnerships and the total business in assigned target markets with the primary purpose of accelerating performance for our Power Brands : Utz, On the Border (OTB) and Zapp's brands across the Grocery channel. Operating in an assigned territory, the VP of Grocery Sales will cultivate strong business relationships with key decision makers at large, multi-store retailers. The VP will have an entrepreneurial spirit, sales intellect and strategic selling skills and will provide customer, consumer insight and category growth strategies to develop customer centric solutions, driving category results for both Utz and our partners. The VP will have a strong understanding of trade spend and investment strategies, leading customer P&Ls and numerous additional tools that drive sales, share and profits. The VP will lead a team of Senior Account Executives across the entire business, coaching and developing their capabilities, and talents to develop teammates for succession. This position will require around 50% travel within your market.

Responsibilities :

• Build brand equity and profitably increase sales volume on all assigned brands.
• Achieve assigned sales targets through the maintenance and expansion of distribution, merchandising and promotional activity for each assigned brand.
• Deliver share growth across all sub-categories across all customers.
• Build strategic partnerships with all customers, bringing our strategic selling concepts to life.
• Establish strategic relationships with mid / upper level retailer management.
• Partner with cross-functional teams, including Finance; Retail, Grocery and Mass : Revenue Growth Management : Marketing; Sales Operations; Manufacturing; R&D and Logistics. Share best practices.
• Lead, coach and train the Key Account Sales team (direct reports) to deliver KPI's and objectives.
• Develop & execute multi-year strategies and annual operating plans that includes the overarching strategies and tactics to deliver sustainable results across our Joint Business Plans.
• Create selling stories utilizing insights, facts, consumer, brands and our retailer's insights leveraging the strategic selling model.
• Deliver trade and revenue goals.
• Drive National development, distribution and sales of the OTB, Utz, Zapp's and overall portfolio of brands.
• Identify opportunities to maintain and expand distribution on existing business and find unique opportunities for incremental sales and profit.
• Comply with all company policies, instructions and directions for the fulfillment of company objective and to maximize profits from sales.
• Be alert to competitive products and merchandising practices; keep management informed of updates.
• Prepare weekly sales reports and expense reports as required.
• Prepare and submit special reports, acceptance of products or competitive conditions, as may be requested by management or as observed in the marketplace.
• Ensure observance of safe work practices to include the immediate work area, visits to customer sites and operation of a vehicle used for company business.
• Own and develop the strategic selling process (our selling stories) that will enable our long-term success both for this team as well as the organization.
• Develops and enhances partnerships through participation in customer events, industry functions and entertainment within company standards.
• Coordinates store resets with the Strategic Customer and provides notification to the Route Sales Professional.
• Works with management and fellow associates to ensure Food Safety programs are followed.
• Reports office, food or operational safety problems to their manager to resolve issues quickly.
• Adhere to all policies, guidelines, and procedure , such as GMP, HACCP, and work and safety rules.

Requirements :

Skills :

External Recruitment Process :

Base Salary : $205k to $230k.